First, you want to create a page on your website to send folks you are talking to who are looking to you for your specialized service.
On this page it’s important to put 4 sections:
- Who the service is for?
- What problem you are solving for them?
- How you solve that problem?
- Social proof of the problem and solution
Keep it simple and make a call-to-action to reach out with their request. This can even be to your email address if you want.
The idea is to test the market, not build something complex that you don’t even know will work.
Making funnels and ad campaigns and email automations will come much later on. The time here is best spent talking with potential customers and gauging your new market.
Second, review your existing footprint online, and if your niche market is essentially a re-vamp of your pricing and such, you may want to consider removing your pricing from your website if it’s there.
Just so that there isn’t confusion for your new lead should they find your old pricing.
Keep in mind that you are running your own business, there are no rules to say that you need to have or not have your pricing on your website. If pulling the old pricing down for a month or 2 allows you to freely talk about your new pricing without worry, do it.
Lastly, get those conversations going. In order to see if this niche is viable, it’s not about building out funnels and marketing campaigns. Not yet anyway.
It’s about 2 things:
- Is the problem of the niche painful enough for you to build a business around?
- Can you fully understand and grasp the language of that market?
You can only get the answer to these questions through market research.
Think about your early days in building the business you have now. Did you set up marketing funnels and campaigns? No. You spoke with someone, drew up a contract in Word, got a payment via a PayPal link and did the work.
Those roots are where you need to go to when breaking into a niche.
If the answer is “Yes” to the above questions then you can start building the business bit by bit from there.
Specialize and Find your niche
More episodes in this topic:
What's the best way to pivot if you are serving a new niche?
How did you specialize your business?
Why should I niche or specialize?
How do I choose the niche?
How to say “no”?
How do I find out if the niche has value?
How to do research and land that first client?
How to you manage your existing clients when you start specializing?
Should I niche down to a specific industry in my local area?
Is my niche too narrow?
Aren’t I leaving money on the table?
What sort of freelance work is available for an individual web developer?
How to start out as a freelance translator?
What do I need to do to ramp up my freelance business after having been in the game for a few years?
How do I go from one-off projects to retainers for all future projects? And is it a good idea?
Can I do web, software development and digital marketing as a freelancer at the same time?
When niching down, should I target the type of work or the type of customer?
How to get over the fear of niching down?
How to stay being a generalist but test the waters to specialize your business?
What is a Niche?
How do you go about breaking into a niche (Part 1)?
How do you go about breaking into a niche (Part 2)?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach