How do I know Matt Medeiros?

Matt is an account representative at Pagely, a managed WordPress hosting company. In his prior life, he co-founded a successful digital agency. He is the host of a number of podcasts, one of which he invited me on.

I’ve known Matt for a number of years in and around the WordPress space. I’ve met Matt on a couple of occasions as well and when he asked me to be a part of a panel of other niche business owners for his podcast, Matt Report, I easily accepted.

Matt and I have an east coast bond together where I guess for lack of a better term, we are all about figuring things out, just putting it out there and not messing around about it.

In this episode, I had a chance to talk about the following:

How to adapt and change to the WordPress climate?

In case you don’t want to read the rest of this, you can check out the full episode for all the details.

In the episode, I shared a variety of things including:
- How WordPress isn’t my business, but a tool I use to solve a problem
- Ask the hard questions of your business
- What my work goal of the year is

Specifically, I talk about the benefits of specializing. Where I share how I will experiment, but always do so with the goal in mind of benefitting my clients and my own business.

With regards to specializing, you can leverage your expertise by simply answering questions. There is no shortage of emotion and complaining online, especially when it comes to business and companies. If you can jump into those conversations and be a voice of solution, you immediately position yourself as an authority.

I learned a ton from Sara Dunn and Nathan Allotey as they shared their thoughts and opinions on the ever-changing landscape.

The biggest reason I was excited to be a part of this panel was that Matt doesn’t shy away from asking the hard questions. WordPress is a large community and in recent years it certainly has taken its lumps.

Many businesses that WordPress was a core of have either gone under or been acquired or completely pivoted direction.

The 4 of us share a common bond in that we solve problems for our clients. And if WordPress, Frontpage, Adobe Photoshop or whatever the technology of the “day” is doesn’t help us in doing that, well time to adapt and change.

Definitely go check it out.

If you have a chance too, check out a few of the other episodes as well.

I’d like to thank Matt for being a part of it and including me along amazing folks like Sara Dunn and Nathan Allotey.

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Start a Freelance Business

Looking to start freelancing? Wonder what you need to think about, put in place, or even what freelancing is all about? Here is where you’ll find the latest answers to those questions.
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More episodes in this topic:


What are the costs involved in becoming a freelancer?


Is the income from freelancing reliable?


What payment structure should I do?


How do you build a good freelancing profile in the field of web development considering the competition?


What are skills you can learn fast and have high freelancer value?


How to start freelancing?


Should you do free work to build a portfolio?


What is freelance?


How can I start freelancing without experience?


What does it take to be a freelancer?


Why did you start freelancing?


What is the very first step to work as a freelancer?


How do you set the boundary of work you do and work you don't do?


What are your client red flags?


What should you be able to create as a web developer before starting in your freelance career?


When starting out freelance, should I just be a generalist to get my feet wet, or should I go for that niche?


As a developer, should I throw my projects on Github or build a site from scratch to grab attention?


What can I use for social proof when starting as a freelancer?


How can I start freelancing as a web developer?


Should I use my name or create a business name when starting?


Should I call myself a “freelancer” (definitive answer)?


Why should you not be a freelancer?


How do you collect online payments as a freelancer


How much money do I need to make?


Why is hourly billing bad?


Why is hourly billing good?


What are the biggest mistakes a freelancer can make?


How to adapt and change to the WordPress climate?


How to budget as a freelancer?


What is your marketing plan?


What is your sales process?


What do you do to position yourself as an expert to leads?


How do you balance your time for sales and marketing?


How do you get high-quality clients?


Should I offer my services as a web designer/developer or specialize first?


What do you do again?


What is the best freelancing website?


What do you do for a follow-up sequence for leads?


How to attract clients with big budgets?


How not to be annoying in sales?


How do you convince someone to sign a contract?


What to say when a client is late on a payment?

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