“To bundle or not to bundle, that is the question.” You are going to learn 3 things today to think about when deciding to bundle your services for a freelance client.
This question came from someone in Feast, but I do hear this question, and ask myself this quite often.
There isn’t a firm right answer one way or another.
I just think that there are too many factors that can go into this, but I thought that I would share my thoughts around this question and help you decide what’s best for you and your clients.
1. What is your relationship like?
Is this a first time client or someone who’s been with you for 5 years?
Above all, I think this is important when even thinking about discounting your services. Now I’m not a fan of discounts, but when you bundle, that’s what you are doing.
So if this is someone you have had a long term relationship with and feel that you understand them to stay within the walls of your working relationship well enough, it’s understandable.
I mean we are people right, and we want to help others.
On the flip side, I have a hard standing rule that I won’t discount, whether that’s bundling or not, for new clients. Just because I don’t know how the working relationship will be together.
2. Is there leverage between the bundled items?
Is there overlap between the projects you are bundling?
Can there be parts of one piece that you can re-use for the other?
If the parts of the bundle are exclusive of each other and you need to spend as much time on one as with the other, then bundling may not be a good thing here for you.
3. Why is bundling even a thought?
You have to be really mindful of profits when it comes to bundling.
If you are bundling to try and sweeten the pot for the client, make sure you aren’t killing profits in the process. Make sure there’s some leverage assets that you can share in the bundle, otherwise you may be shooting yourself in the foot.
If you are bundling to get more revenue into your business, this to me, is more acceptable than sweetening the pot. But still being mindful of the profits is key.
Did the client ask for a bundle? This is probably the thing I most hang on when it comes to answering this question. This is what I check myself with.
Let’s face it, we can get in our own head sometimes and think that we need to do something when it isn’t even asked. This is the classic case of self-sabotage, right.
If the client or prospect isn’t asking for it, you could be sacrificing a great deal of lifetime revenue from that particular client.
If you do this often, think about how much revenue is lost.
Don’t sell yourself short.
Running your freelance business
More episodes in this topic:
What do you do when a crisis hits?
How to start building an email list as a freelancer?
How do you manage time wearing so many hats as a freelancer?
What software tools do you use for business? What is best?
How do you prevent, manage scope creep in your projects?
Do you schedule in time for exploring or reading articles online?
What is the best way to get income fast?
What happens if you can’t define a scope of work on a call?
What do I do first thing Monday morning?
How can I focus on my business when I’ve got a ton client work?
Do I have to be concerned with GDPR?
What are the tools and services that you use and would recommend to freelancers?
How do you have time for all that you do?
What podcasting gear do I use?
Does live chat bring you in business?
How do you followup with a lead after a proposal?
Did hiring a mentor really help you with starting up your business or your career?
What is my writing process
What is the easiest way to get a remote testimonial?
How do you determine a quality prospect?
How do you step away and actually take a vacation?
Are job boards reliable?
How to decrease the sales cycle or time to close?
How would you write a cold outreach email?
How to present different services that could potentially diminish your abilities in the minds of clients?
Should I bundle projects for clients or keep projects separate per client?
What product do you use for your business that you can’t live without?
What makes you stand out from other freelancers?
Do I drop this client?
How do I set a goal?
Do you meet leads and clients face-to-face?
How do I work “ON” my business and not “IN” my business?
What is the best structure for setting a goal?
How do you do a review of your week?
What do I say when a potential client says I’m too expensive?
What is activity based selling?
How to get more clients?
How to have a productive week?
Do you use a CRM for your business?
How do you choose the technology for your clients?
What is the structure of a weekly review?
What is the structure of a monthly review?
What are lead generation techniques to get me out of the feast and famine revenue cycle?
How do I know if I should buy a course?
What’s a polite way to tell existing clients you are raising your rates? And what is a reasonable percentage to go up?
How many email follow-ups should I send to a lead?
What do I do? I’m afraid to filter the tire kickers coming into my business because they are the only leads I have.
How to take the next step from contracting resource to solo business owner?
What do you think about Gutenberg? Schmutenberg!
How do I get better at sales?
How to overcome objections in sales?
How do I respond to an RFP?
How to respond to “I don’t need strategy, can you just do…”?
If you don’t have experience, how to you prove the quality without the education/experience?
How do you handle a client that has ghosted?
What do you ask during a sales call?
How to improve your sales process as a freelancer?
How to charge more as a freelancer?
How do you push past the imposter syndrome?
How do you segment your email list?
What to say when a client insists on adding something new?
What kind of content should I promote to potential clients?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach