In episode 84 - Did hiring a mentor really help you with starting your business you learned how stubborn I was in getting a business coach. If you haven’t already done so, take a listen to that episode because I think it will reinforce what you’ll hear here.
If you are running a business of any kind, there’s a good chance that you are not an expert in every single part of that business. Maybe you are exceptional at sales but not so great at the implementation. Maybe you are technical, but suck at marketing.
The great thing is that you could learn all these things. Just about anything you lack as far as a skill you can read countless articles, listen to tons of podcasts, and even watch thousands of videos on that topic.
All for free too!
The downside is that you’ll be spending all your free time doing so.
There’s a good likelihood too that you’ll be completely overwhelmed with varying point of views and opinions on what is “right.”
This overwhelm will leave you scattered and stretched thin.
I know this because I’ve been there.
Hiring a coach has a number of benefits.
- One-on-One Attention
- Habit forming
When you hire a coach, you undoubtedly trust this person, otherwise why hire them, right?
You trust them because they are a bit further down the road than you and you can see the results they have had with past clients that you are looking for.
Because of that trust you have, there is this inherent accountability of not letting the coach down.
The accountability also comes in the form of scheduled meeting times. As well as some exercises and actions to take before a meeting.
The reason accountability works is because you don’t want to disappoint that other person.
The trust you have in the expert will save you having to figure out what’s “right” because based on what your goals are the information the coach provides you with will be relevant to your specific situation.
An example of this is when you were a kid, did you take piano, dance, maybe even karate lessons.
Maybe you were into sports instead.
Whatever lessons you took, didn’t the teacher or coach meet you where you were? If you were a beginner learning the piano, they showed you how to sit properly and what the keys were. Not how to play Mozart. If you were a baseball player and couldn’t hit but fielded well, didn’t you get extra time in the batting cage to work on your swing?
Same goes for a business coach. It’s the most efficient way to ramp up the skills that you are lacking and smooth out the edges of your existing skillset.
Hiring a coach is an investment of money without a doubt. Sometimes a very big investment. I would argue though that no matter what the investment is it’s something that you will reap the benefits from for the rest of your career.
In the wise words of Ferris Bueller “Life moves pretty fast.”
Hiring a coach is about valuing your time and what an expert can bring to you and your business.
It may seem like a big investment, but you only get from it what you put into it. So if you want to accelerate your business growth and get further down the road quicker, then hiring a coach is without question the best way to do that.
Growing your freelance business
More episodes in this topic:
What are emerging platforms for freelancers?
Is automation necessary to grow a business?
How do you get away from a client that is most of your work?
How do you handle two target markets for different services?
Do certifications work for growing a freelance business?
Why do things that don't scale?
Are you comfortable?
How do you find other freelancers you can work and partner up with?
How can I share a tool for freelancers?
How viable is it to a find a job as a front-end web developer as a freelancer in the current market?
How do I improve my communication skills and confidence in public?
How did you scale your freelance business?
How to raise your rates at any time?
How to handle a bad referral?
Do you have any tip to increase productivity and motivation?
What is your biggest failure as a freelancer?
How do I grow my audience and awareness?
What is the first step in productizing your service?
How long does it take?
What is the benefit of a business coach?
Why don’t you grow your business?
Are you reviewing your sales process?
How do you make a productized service?
How to make business habits stick?
How to sell your productized service?
How to add a productized service to my business?
Where do you find freelance clients?
A podcast for freelancers
How to onboard a new client?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach