In episode 84 - Did hiring a mentor really help you with starting your business you learned how stubborn I was in getting a business coach. If you haven’t already done so, take a listen to that episode because I think it will reinforce what you’ll hear here.

If you are running a business of any kind, there’s a good chance that you are not an expert in every single part of that business. Maybe you are exceptional at sales but not so great at the implementation. Maybe you are technical, but suck at marketing.

The great thing is that you could learn all these things. Just about anything you lack as far as a skill you can read countless articles, listen to tons of podcasts, and even watch thousands of videos on that topic.

All for free too!

The downside is that you’ll be spending all your free time doing so.

There’s a good likelihood too that you’ll be completely overwhelmed with varying point of views and opinions on what is “right.”

This overwhelm will leave you scattered and stretched thin.

I know this because I’ve been there.

Hiring a coach has a number of benefits.

  • Accountability
  • Efficiency
  • One-on-One Attention
  • Habit forming
  • Trust


When you hire a coach, you undoubtedly trust this person, otherwise why hire them, right?

You trust them because they are a bit further down the road than you and you can see the results they have had with past clients that you are looking for.


Because of that trust you have, there is this inherent accountability of not letting the coach down.

The accountability also comes in the form of scheduled meeting times. As well as some exercises and actions to take before a meeting.

The reason accountability works is because you don’t want to disappoint that other person.

One-on-One Attention

The trust you have in the expert will save you having to figure out what’s “right” because based on what your goals are the information the coach provides you with will be relevant to your specific situation.

An example of this is when you were a kid, did you take piano, dance, maybe even karate lessons.

Maybe you were into sports instead.

Whatever lessons you took, didn’t the teacher or coach meet you where you were? If you were a beginner learning the piano, they showed you how to sit properly and what the keys were. Not how to play Mozart. If you were a baseball player and couldn’t hit but fielded well, didn’t you get extra time in the batting cage to work on your swing?


Same goes for a business coach. It’s the most efficient way to ramp up the skills that you are lacking and smooth out the edges of your existing skillset.

Hiring a coach is an investment of money without a doubt. Sometimes a very big investment. I would argue though that no matter what the investment is it’s something that you will reap the benefits from for the rest of your career.

In the wise words of Ferris Bueller “Life moves pretty fast.”
Hiring a coach is about valuing your time and what an expert can bring to you and your business.

It may seem like a big investment, but you only get from it what you put into it. So if you want to accelerate your business growth and get further down the road quicker, then hiring a coach is without question the best way to do that.

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