I’ll be honest, I’m not sure why I’ve been asked this. I’m honored, but I’m not in any sort of position to give a great answer.
Simply because I’m one who studies business trends and not in that analytical type of position.
With that being said though, I’d like to share an aspect of the business that I’ve seen grow and produce amazing results, not just in my business, but other businesses as well.
On Live In The Feast Season 4 and as I’m recording Season 5, the co-hosts who have come on the show and shared their experiences and insight have all talked about sales and marketing at a personal level.
When I say personal level, I mean that they are doing things that are unscalable like high-touch sales, like personalized videos, like one-on-one sessions.
They are doing things like creating welcome packages like what Andrew Askins, founder of Krit, spoke about in Episode 10.
I’ve found in my own business indications from prospects that they want a more customized, a more personalized experience.
When I think about my own buying habits, more often than not I lean in the direction towards getting a great experience more than anything else.
For example Podcast Royale, who edits and does all the production work for Live In The Feast. Can I get what they do for a lower cost, maybe?
But the experience I have when working with them. The feeling of knowing that all I need to do is record and put the files in Dropbox and the episode will cross the finish line and be published.
The back and forth conversations, feedback and advice is an experience that I’m happy to pay for.
If you are wondering why you aren’t closing more deals or maybe not getting repeat projects from a client, are you doing anything to better their experience?
I’m not saying that you need to send them away on an all expense paid vacation, but is there anything that you are doing to stand out and create a memorable moment in their minds.
This could be sending them a small gift for signing a contract with you. Maybe a wooden coaster with their logo on it. (Thank you, Agency Highway podcast).
Maybe it’s a hard copy of your onboarding sequence that you normally send via email.
Something that’s unique enough that allows you to stand out from all those just going through the motions.
I’m not going to say that it won’t cost you a small investment. Maybe even a bit of time to do. But that gesture is something that will delight them and make you memorable.
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach