Having a track record of solid, reliable, work will go a long way to helping you close sales. Having just your own website won’t do.

You’ll need to do a bit of hustling, maybe even barter with some folks and trade your skills for an opportunity.

Reach out to some local agencies to see if they have any overflow work. Agencies aren’t the most ideal to work with if you want to drive the ship of projects, but they are an amazing starting point to build up a reputation and place in the market.

The idea is to get work that you can do and build up a nice track record of good work.

SOME THINGS To Think about when starting out freelancing

When you start this journey, you’ll want to make sure:

  1. You can showcase the work on your own website.
  2. You can talk about the work you are doing.
  3. To try and stick to the same type of technology, or same industry, or even same location.
  4. The smaller the project, the faster you can deliver. The faster you can deliver, the faster you can tackle the next project and build a track record quicker.

You’ll want to get #1 and #2 in writing on your contract.

#4 you may not have too much control over.

#3 is something I wish I had done early on.

The reason why this is important is so that when you start your own sales, you are solving a problem that you have solved before over and over again.

So as an example…

If you are taking designs from an agency and building out landing pages for lead magnets and the delivery of that lead magnet. That’s the solution you can pitch over and over again to any business.

If you are building out Laravel apps with Vue,js for startup Saas companies. You know have a track record for both a technology and sector of business.

Marketing as a specialized freelancer

These 2 examples are much more marketable and easier to target potential clients than if you are just a generalist developer who builds PHP, Ruby on Rails, Laravel, but also plays around with various front-end technologies.

The generalist web developer will always be compared to the next developer on price.

Creating a specialty for yourself makes your solution appealing to businesses that need it and they will compare your price to that of their expected return.

While you are creating a great track record for yourself, you'll want to level up the game.

What is web development?

That’s the next big question here, because you can be a front-end developer, back-end developer, full stack developer. All these are very different in both skills, technical knowledge and overall understanding of the web.

If you need to build up your skills, the best way to do that is by learning and applying what you learned.

Here are some technology courses that you may want to look at:

CSS Grid by Wes Bos
Laracasts
ES6 for everyone!
WordPress in a Week
Learn Bootstrap 4
Command Line for Non-Techies
React for Beginners
Learn Node

These are in no particular order, they are just ones that I would recommend checking out that I know are good, solid courses.

Building up a solid, reliable track record of happy clients inside a portfolio is key. But that portfolio needs to be made up of clients that are similar to the leads looking at it.

If not, then you will find yourself right in the feast or famine cycle.

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Start a Freelance Business

Looking to start freelancing? Wonder what you need to think about, put in place, or even what freelancing is all about? Here is where you’ll find the latest answers to those questions.
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