As someone who’s main service is managing my clients’ email lists, I’ve been getting asked quite often lately about GDPR since it’s coming into full effect at the end of May.
Likewise, as a coach and community leader of freelancers, I’ve been asked if they should worry about or what they should do (if anything) about the GDPR, especially if they are outside of the EU.
I want to first state that I’m not a lawyer and by no means take any of this information as legal advice.
Take it as best practice for you, your business, and your email list moving forward.
As a part of the GDPR, all customers or users will have the right to request the data held on them, the right to have that data deleted if its original purpose has ceased, and the right to have that data transferred to a different provider.
Which means to provide an individual with the right to request, delete, or move their personal data, the individual must be aware that you as a company have the data to begin with. Without their awareness of you using their data, they have no actionable right. So the use of user or customer data through third party providers is likely to become quite complicated.
This would fall under the right-to-be-forgotten laws.
As you can see from the previous 5 sentences alone, there are lots of room for interpretation and questions to be answered. So best to consult your lawyer.
I can’t tell you how to make your business comply with GDPR because there are still so many gray areas (in my opinion) for the EU, that outside of the EU it’s even a darker gray.
What I can tell you is that if you are “doing right” by your email subscribers you are well on your way to being compliant.
What’s “doing right” mean?
It means that:
you are doing double opt-in
you are allowing folks to unsubscribe from every email
if you are sharing email addresses via JV webinars, online summits, partnerships, etc with other businesses, you are sending transitional emails to those subscribers letting them know what you are doing with their email address and giving them an option to opt-out
you share who else has their data and make sure that you understand (even sign, in some cases) what they are doing with the data. This includes 3rd parties such as Google, Facebook, etc.
you aren’t selling your email list
In short, you are doing good business with good intentions.
Add a checkbox to any lead magnet form and have the subscriber acknowledge what you intend on doing with their information after the lead magnet delivery
Find out what else you can do from your own email marketing service
In Drip and ConvertKit, you can segment your list to find those that are within the EU, add in GDPR specific settings into forms, and take actions to comply with the GDPR in other ways.
Running your freelance business
More episodes in this topic:
What do you do when a crisis hits?
How to start building an email list as a freelancer?
How do you manage time wearing so many hats as a freelancer?
What software tools do you use for business? What is best?
How do you prevent, manage scope creep in your projects?
Do you schedule in time for exploring or reading articles online?
What is the best way to get income fast?
What happens if you can’t define a scope of work on a call?
What do I do first thing Monday morning?
How can I focus on my business when I’ve got a ton client work?
Do I have to be concerned with GDPR?
What are the tools and services that you use and would recommend to freelancers?
How do you have time for all that you do?
What podcasting gear do I use?
Does live chat bring you in business?
How do you followup with a lead after a proposal?
Did hiring a mentor really help you with starting up your business or your career?
What is my writing process
What is the easiest way to get a remote testimonial?
How do you determine a quality prospect?
How do you step away and actually take a vacation?
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How to decrease the sales cycle or time to close?
How would you write a cold outreach email?
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Should I bundle projects for clients or keep projects separate per client?
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What makes you stand out from other freelancers?
Do I drop this client?
How do I set a goal?
Do you meet leads and clients face-to-face?
How do I work “ON” my business and not “IN” my business?
What is the best structure for setting a goal?
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What is activity based selling?
How to get more clients?
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Do you use a CRM for your business?
How do you choose the technology for your clients?
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What is the structure of a monthly review?
What are lead generation techniques to get me out of the feast and famine revenue cycle?
How do I know if I should buy a course?
What’s a polite way to tell existing clients you are raising your rates? And what is a reasonable percentage to go up?
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How to take the next step from contracting resource to solo business owner?
What do you think about Gutenberg? Schmutenberg!
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How to overcome objections in sales?
How do I respond to an RFP?
How to respond to “I don’t need strategy, can you just do…”?
If you don’t have experience, how to you prove the quality without the education/experience?
How do you handle a client that has ghosted?
What do you ask during a sales call?
How to improve your sales process as a freelancer?
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How do you push past the imposter syndrome?
How do you segment your email list?
What to say when a client insists on adding something new?
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