The content that has netted me the best clients have been content that’s really just positioned me as the person who can solve their problem.
Being a freelancer you need to be putting content out there so that you can start building upon that reputation. As my friend and virtual mentor, Chris Ducker says, "You need to build influence, and by building influence you are seen as trustworthy and get the job done."
I have article on my site that potential clients have found through search. They had the question answered in some form or another and then those prospects reached out to me for additional work, or just to do the thing that my article is saying.
The other piece of content that has helped is content that I’ve written or talked about on the podcasts about things that I do for my processes.
Clients have told me that by hearing how I organize things, how structure projects and my days, and how I just run my business has shown professionalism that most don’t. Those are their words, not mine.
I consider the content helpful for positioning and sales, I don’t think that I had any piece of content that’s directly converted someone to become a client of mine. Mainly because I don’t have buy now buttons on articles.
Bottom line here is that content helps you sell. It helps you position yourself. It helps you stand out. You should be thinking about your content in a way that is helpful first, then acquisition second. Use your content as an awareness tool, and use your sales process as the converting tool.
Service based consultants won’t convert someone to buy their premium priced packages from one article. But one article can make a reader recognize you and your business and see your business as a resource to buy from later on.
Marketing for Freelancers
More episodes in this topic:
10
Social Media Marketing, is it worth it to do?
11
What social media platforms to spend time on?
14
How to get clients when I have no portfolio?
35
How to get the messaging right to attract customers?
39
Have advice for soliciting podcasters to be a guest?
49
Should I focus on SEO or Paid Ads to gain new clients?
56
Do you get any leads from your content? And what traffic acquisition methods have worked best?
72
When creating a new freelance service what’s the best way to send cold emails?
75
What is my second most successful lead generation tactic?
76
Why is an email list important for a freelancer?
79
What is the best way to attract larger clients?
82
How do you market your business to local clients other than attending networking meetings?
89
How do I pitch some big companies in my niche?
90
Imagine I was going to bring you $100k in revenue
93
How does a freelance web designer build a client profile when preparing their marketing plans?
103
How do you price your services on your site?
110
How important is branding?
114
What are some useful tools that you use?
121
What makes a great case study?
122
How do you turn the things I do into benefits?
124
How do you decide what to start blogging with if you’ve never blogged before?
125
How often should I write a blog post?
131
Should I put pricing on my website?
138
How to overcome objections people have about you?
150
What is the best lead generation strategy?
151
What is your cold outreach strategy?
153
How would you get into the corporate business as an independent professional?
160
What is the difference between warm and cold outreach?
161
How to answer objections and get clients to say “yes”?
166
How to grow with word-of-mouth marketing?
175
How to ask?
203
All my work has been word of mouth, how do I find work on my own?
211
How do you handle a good fit for you that doesn’t really fit for your marketing message?
213
What do you say when a lead comes to you from a bad experience with another freelancer?
214
What to say when a potential client says you are too expensive?
215
How do I find the time to create content for my business and what do I write about?
217
Is this going to get me clients fast?
224
What is the #1 business trend for 2019?
227
How to sell on Twitter?
231
How do you make it simple for a lead to sign?
239
Why did I move my business from Drip to ConvertKit
240
Why ConvertKit?
243
How do you sell strategy?
244
11 Lessons on How to Find Clients
245
Finding Clients Lesson #1: Targeted Referrals
246
Finding Clients Lesson #2: Zero Line Item
247
Finding Clients Lesson #3: The Client Sandwich
248
Finding Clients Lesson #4: The Sneak Peek
249
Finding Clients Lesson #5: Buy a cup of coffee
250
Finding Clients Lesson #6: Get Yourself On A Podcast
251
Finding Clients Lesson #7: Your Up Level Skills
252
Finding Clients Lesson #8: Brag about your clients
253
Finding Clients Lesson #9: Are you priced right?
254
Finding Clients Lesson #10: Who do you hang with?
255
Finding Clients Lesson #11: Group Coaching for Leads
258
Is Instagram a better vehicle for visibility? Sales?
Related episodes from
Live in the Feast Podcast
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach
