If you haven’t yet listened to Ep 142 How do I set a goal? go do so. It’s a quick 6 minutes where you will learn what a SMART goal is and the important 3 pieces about SMART goals to pay close attention to.
This structure can certainly be used for any goal of any type, but for the sake of this example, let’s assume that this will be a goal for your business.
Example of a SMART Goal
Name your goal
This first thing you’ll want to do is give your goal a name. Give the goal a name that’s positive and specific.
Don’t just name your goal “Make $100k” Instead name it “$100k in a year to help others and my own business grow”
Brings that element of feeling into the goal that creates a sense of attachment.
Type of goal
The second part is the type of goal. What kind of goal is it, let’s assume it’s a business goal, but could easily be fitness, spiritual, etc.
Why is it important
Why is this goal important, especially now! You’ve heard me talk about the 5 Whys Technique in episode 63 How do you price your work as a freelance web developer (Part 2) when unpacking your clients’ root cause, in this case, I want you to use the phrase “so that.”
When you are writing down the why, follow that up with “so that” to allow yourself to dive deeper.
In our example here about making $100k, it could look like. “This is important because it’ll grow my business so that I have a proven set of results to put in my portfolio. So that I can stop taking on sub-contract work. So that I can pick which clients and projects to work with.”
Go 3 levels deep on this to really unpack the goal. This will help you build clarity in the goal.
Give yourself a deadline
Set a deadline for the goal. Unfortunately, when it comes to things that are hard or things that we are supposed to do, humans won’t do it.
Putting a timeframe around your goal is needed to put us into gear.
How to accomplish your goal
Since you have the deadline defined, it’s time to work backward. When working backward, it’s a matter of defining some key leading indicators or milestones to hit, so you can create that momentum of wanting to continue on.
In this process, you’ll start figuring out what it is that you need to do in order to accomplish this goal on a daily or weekly basis.
I had a great conversation with Ryan Carson, founder of Treehouse, where he said that in order to accomplish the great things, you need to be ok with doing the mundane things every day.
Reflect and Celebrate the win!
In episode 119 Do you have any tip to increase productivity and motivation? I share how to go about celebrating wins.
Don’t be afraid of giving yourself a reward here. Once you finish the goal, whether you’ve accomplished it or not, there was a ton of hard work involved and you grew from the journey.
Take time and recognize the goal and give yourself a nice reward.
Document the result too. Like I said, whether you ultimately reach the goal or not, you put in the work to get there.
You grew from going through it.
Inside Feast we run a “Moving the needle” Challenge. While we do set SMART goals at the beginning and people do reach them, it isn’t about actually reaching the goals, it’s about the journey and setting better business habits in place.
Setting the wheels in motion to creating better habits, making progress and becoming better at what you do, that’s what matters.
Running your freelance business
More episodes in this topic:
What do you do when a crisis hits?
How to start building an email list as a freelancer?
How do you manage time wearing so many hats as a freelancer?
What software tools do you use for business? What is best?
How do you prevent, manage scope creep in your projects?
Do you schedule in time for exploring or reading articles online?
What is the best way to get income fast?
What happens if you can’t define a scope of work on a call?
What do I do first thing Monday morning?
How can I focus on my business when I’ve got a ton client work?
Do I have to be concerned with GDPR?
What are the tools and services that you use and would recommend to freelancers?
How do you have time for all that you do?
What podcasting gear do I use?
Does live chat bring you in business?
How do you followup with a lead after a proposal?
Did hiring a mentor really help you with starting up your business or your career?
What is my writing process
What is the easiest way to get a remote testimonial?
How do you determine a quality prospect?
How do you step away and actually take a vacation?
Are job boards reliable?
How to decrease the sales cycle or time to close?
How would you write a cold outreach email?
How to present different services that could potentially diminish your abilities in the minds of clients?
Should I bundle projects for clients or keep projects separate per client?
What product do you use for your business that you can’t live without?
What makes you stand out from other freelancers?
Do I drop this client?
How do I set a goal?
Do you meet leads and clients face-to-face?
How do I work “ON” my business and not “IN” my business?
What is the best structure for setting a goal?
How do you do a review of your week?
What do I say when a potential client says I’m too expensive?
What is activity based selling?
How to get more clients?
How to have a productive week?
Do you use a CRM for your business?
How do you choose the technology for your clients?
What is the structure of a weekly review?
What is the structure of a monthly review?
What are lead generation techniques to get me out of the feast and famine revenue cycle?
How do I know if I should buy a course?
What’s a polite way to tell existing clients you are raising your rates? And what is a reasonable percentage to go up?
How many email follow-ups should I send to a lead?
What do I do? I’m afraid to filter the tire kickers coming into my business because they are the only leads I have.
How to take the next step from contracting resource to solo business owner?
What do you think about Gutenberg? Schmutenberg!
How do I get better at sales?
How to overcome objections in sales?
How do I respond to an RFP?
How to respond to “I don’t need strategy, can you just do…”?
If you don’t have experience, how to you prove the quality without the education/experience?
How do you handle a client that has ghosted?
What do you ask during a sales call?
How to improve your sales process as a freelancer?
How to charge more as a freelancer?
How do you push past the imposter syndrome?
How do you segment your email list?
What to say when a client insists on adding something new?
What kind of content should I promote to potential clients?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach