11 Lessons on How to find clients
- 11 Lessons on How to Find Clients
- Finding Clients Lesson #1: Targeted Referrals
- Finding Clients Lesson #2: Zero-line Item
- Finding Clients Lesson #3: The Client Sandwich
- Finding Clients Lesson #4: The Sneak Peek
- Finding Clients Lesson #5: Buy a cup of coffee
- Finding Clients Lesson #6: Get on a show
- Finding Clients Lesson #7: Your Up Level Skills
- Finding Clients Lesson #8: Brag About Your Clients
- Finding Clients Lesson #9: Are you priced right?
- Finding Clients Lesson #10: Who do you hang with?
- Finding Clients Lesson #11: Group Coaching for Leads
I'm continuing here today with the tenth lesson in the "Finding clients" series.
This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis.
Who are you surrounding yourself with? Who do you hang with?
And I'm not talking about your family and friends either. That you are on your own (although support matters so choose wisely).
What I mean is the group of business colleagues and friends you can trust. That you can bounce ideas off around with. That you can be frank and give them the real you.
There are different communities and groups you can join obviously.
I'm going to share something very important with you in a minute here on why all this matters.
High level masterminds can be both paid and free. Maybe, like myself, you have been a part of one or both kinds already.
What I've found from them is that you really have to connect with them like no other group. At first, find a common aspect that you can appreciate in the others. Find a common element within the group that makes the group stronger than the individuals combined. This could be something like a goal each of you have. It could be that each of you work online or have a store. It could be location too.
That element will spark the idea to join but also be able to carry you through. Because once that initial euphoria and emotion and excitement dies down after a few meetings, you'll need that something to carry you through.
Paid Memberships & Closed Groups
These are very similar. From my experience though the closed groups are usually those that are ran by someone in business who you've become close with and then start up.
Whereas paid memberships and communities, like Feast for example, are built on the specificity of the transformation of those who join.
These are often built on the back of courses, but the community is often where bonds are formed and relationships are built because you want to accomplish similar things in your business.
In those relationships too is gold. I have friends that have grown out of those communities that I paid to be in.
I've received lots of work from inside those communities directly or indirectly through referrals.
When you joined a mastermind or closed community, you know that the people in there are willing to invest into their growth. Whether that's time and/or money.
They are also amazing avenues for warm leads too because they are running a business, understand what you do, and then can refer you work when the opportunity arises.
Here's the biggest, most important reason why who you hang with is important though. Accountability.
You don't want to disappoint someone who you respect.
When you tell that someone you will do something, you'll want to rise up no matter what and do it.
If you don't respect someone, then you won't care whether you disappoint someone or not.
Who you hang with is vital to your business growth, finding clients, because it's your reputation and reputation matters in business now more than ever.
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S08 E11 – SEO, Content Marketing, and Skyscraper Strategies with Alex Panagis
S06 E11 - Creating Results and Building Relationships Through Your Pricing with Mor Cohen