11 Lessons on How to find clients
- 11 Lessons on How to Find Clients
- Finding Clients Lesson #1: Targeted Referrals
- Finding Clients Lesson #2: Zero-line Item
- Finding Clients Lesson #3: The Client Sandwich
- Finding Clients Lesson #4: The Sneak Peek
- Finding Clients Lesson #5: Buy a cup of coffee
- Finding Clients Lesson #6: Get on a show
- Finding Clients Lesson #7: Your Up Level Skills
- Finding Clients Lesson #8: Brag About Your Clients
- Finding Clients Lesson #9: Are you priced right?
- Finding Clients Lesson #10: Who do you hang with?
- Finding Clients Lesson #11: Group Coaching for Leads
I'm continuing here today with the third lesson in the "How to Find Clients" series.
This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis.
Today's lesson will help you build a pipeline of high-quality leads into the business that you want to work with.
You know I'm not a fan of discounting your services. However, this is more like buying highly qualified leads.
I can't take credit for this lesson all on my own, and to be honest, I haven't yet implemented it (yet). So I'd like to thank Ryan Bowles who runs the Create or Die Tribe FB Group for this.
I think it's a smart way to leverage your services and the relationship that you have built up with the client. But also be able to have built in a testimonial and referral system in one.
I'm changing it slightly from Ryan's original.
When you onboard a client, maybe a touch after you've been working together for a little bit, ask them this.
"Would you like $X off on the final invoice, simply by referring 5 business colleagues or friends that would be a good fit, if I've done a great job?"
When they say yes, reply with "Awesome, we'll talk about it when we get there."
Then after you've gone ahead and done a great job, remind them about your offer.
Ask them to create a quick 30-second video about how it was working with you, or better yet, ask them to answer this on the video.
"What challenges did you have prior to us working together and how did I solve those challenges for you?"
Then have them send that video and the 5 referrals to you.
Send those folks the video testimonial and ask if you can help them in any way.
Not only do you have a great, relatable testimonial, but you'll also have a built-in system to continuously generate new, targeted leads based on clients that you want to be working with.
That's the important part of this lesson and where I modified this idea from Ryan slightly.
Ask them if they would like this offer after you have got to know them a little bit better. This will further your chances to get better leads that you actually want to work with.
You'll also be in a better position to make sure that the client is sending you leads that are legit as well.
Marketing for Freelancers
More episodes in this topic:
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Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
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How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
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What is your cold outreach strategy?
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How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
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Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach