11 Lessons on How to find clients
- 11 Lessons on How to Find Clients
- Finding Clients Lesson #1: Targeted Referrals
- Finding Clients Lesson #2: Zero-line Item
- Finding Clients Lesson #3: The Client Sandwich
- Finding Clients Lesson #4: The Sneak Peek
- Finding Clients Lesson #5: Buy a cup of coffee
- Finding Clients Lesson #6: Get on a show
- Finding Clients Lesson #7: Your Up Level Skills
- Finding Clients Lesson #8: Brag About Your Clients
- Finding Clients Lesson #9: Are you priced right?
- Finding Clients Lesson #10: Who do you hang with?
- Finding Clients Lesson #11: Group Coaching for Leads
I'm continuing here today with the sixth lesson in the "How to Find Clients" series.
This is the no nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis.
Today's lesson is something that will have you stand out above all others to your market by going onto a podcast that has the ears of your potential clients.
Podcasting is HUGE and growing every day.
You are reading the show notes from one right now in fact, right?
With Spotify kicking the door of Apple's podcast castle a couple of weeks ago, it's a medium that's firmly planting itself into the mainstream.
Ask your clients what podcasts they listen to.
If your clients don't listen to podcasts, then pull up Apple Podcasts and search for the industry that you work in.
Non-Profits, E-Commerce, Manufacturing, Drone Photography, Sports, etc there is a podcast out there.
Go listen to a few episodes of a podcast that has more than 35 episodes and their most recent episode is in the past few weeks.
This is so that you know that they do have an audience they are broadcasting to.
You can also look at the number of ratings and reviews too. If they have some, then you know that the audience is engaged too.
Look at the episodes, see the kinds of topics they talk about, but also pay attention to some of the gaps that are missing that you can help fill.
This is the important part to remember.
If you are just adding to the firehose, the host won't pay attention
However, if you do reach out, you want to make your ask super relevant and focused.
Bonus points if you go ahead and share some episodes and tag the host. You'll pop on their radar and when you go ahead and contact the host, they'll at least recognize you a little bit.
Every host knows that when they receive an email or DM asking to be on the show that it's self-serving, so don't try and beat around the bush too much.
Keep it short, super relevant and focused on adding value to their audience and you'll be positioned to land that guest spot.
If you know another guest that's already been on the show, ask that person for the introduction.
And finally, when you do make contact, keep it about their audience and not of yourself. The only time you should mention anything about you is where you fill in a gap.
"Hi Pete - I loved Ep 27 when you were speaking about how important it is for marketability of the business to leverage local Google search. Then in Ep 34, you shared a few tools that you use to do some comparative analysis.
My name is Jason and I provide a service to my clients for marketing comparative analysis. If you think that it would resonate with your audience, I'd love to share all that I know and the process that I walk through with my clients with your audience."
Marketing for Freelancers
More episodes in this topic:
10
Social Media Marketing, is it worth it to do?
11
What social media platforms to spend time on?
14
How to get clients when I have no portfolio?
35
How to get the messaging right to attract customers?
39
Have advice for soliciting podcasters to be a guest?
49
Should I focus on SEO or Paid Ads to gain new clients?
56
Do you get any leads from your content? And what traffic acquisition methods have worked best?
72
When creating a new freelance service what’s the best way to send cold emails?
75
What is my second most successful lead generation tactic?
76
Why is an email list important for a freelancer?
79
What is the best way to attract larger clients?
82
How do you market your business to local clients other than attending networking meetings?
89
How do I pitch some big companies in my niche?
90
Imagine I was going to bring you $100k in revenue
93
How does a freelance web designer build a client profile when preparing their marketing plans?
103
How do you price your services on your site?
110
How important is branding?
114
What are some useful tools that you use?
121
What makes a great case study?
122
How do you turn the things I do into benefits?
124
How do you decide what to start blogging with if you’ve never blogged before?
125
How often should I write a blog post?
131
Should I put pricing on my website?
138
How to overcome objections people have about you?
150
What is the best lead generation strategy?
151
What is your cold outreach strategy?
153
How would you get into the corporate business as an independent professional?
160
What is the difference between warm and cold outreach?
161
How to answer objections and get clients to say “yes”?
166
How to grow with word-of-mouth marketing?
175
How to ask?
203
All my work has been word of mouth, how do I find work on my own?
211
How do you handle a good fit for you that doesn’t really fit for your marketing message?
213
What do you say when a lead comes to you from a bad experience with another freelancer?
214
What to say when a potential client says you are too expensive?
215
How do I find the time to create content for my business and what do I write about?
217
Is this going to get me clients fast?
224
What is the #1 business trend for 2019?
227
How to sell on Twitter?
231
How do you make it simple for a lead to sign?
239
Why did I move my business from Drip to ConvertKit
240
Why ConvertKit?
243
How do you sell strategy?
244
11 Lessons on How to Find Clients
245
Finding Clients Lesson #1: Targeted Referrals
246
Finding Clients Lesson #2: Zero Line Item
247
Finding Clients Lesson #3: The Client Sandwich
248
Finding Clients Lesson #4: The Sneak Peek
249
Finding Clients Lesson #5: Buy a cup of coffee
250
Finding Clients Lesson #6: Get Yourself On A Podcast
251
Finding Clients Lesson #7: Your Up Level Skills
252
Finding Clients Lesson #8: Brag about your clients
253
Finding Clients Lesson #9: Are you priced right?
254
Finding Clients Lesson #10: Who do you hang with?
255
Finding Clients Lesson #11: Group Coaching for Leads
258
Is Instagram a better vehicle for visibility? Sales?
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