11 Lessons on How to find clients
- 11 Lessons on How to Find Clients
- Finding Clients Lesson #1: Targeted Referrals
- Finding Clients Lesson #2: Zero-line Item
- Finding Clients Lesson #3: The Client Sandwich
- Finding Clients Lesson #4: The Sneak Peek
- Finding Clients Lesson #5: Buy a cup of coffee
- Finding Clients Lesson #6: Get on a show
- Finding Clients Lesson #7: Your Up Level Skills
- Finding Clients Lesson #8: Brag About Your Clients
- Finding Clients Lesson #9: Are you priced right?
- Finding Clients Lesson #10: Who do you hang with?
- Finding Clients Lesson #11: Group Coaching for Leads
I'm continuing here today with the sixth lesson in the "How to Find Clients" series.
This is the no nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis.
Today's lesson is something that will have you stand out above all others to your market by going onto a podcast that has the ears of your potential clients.
Podcasting is HUGE and growing every day.
You are reading the show notes from one right now in fact, right?
With Spotify kicking the door of Apple's podcast castle a couple of weeks ago, it's a medium that's firmly planting itself into the mainstream.
Ask your clients what podcasts they listen to.
If your clients don't listen to podcasts, then pull up Apple Podcasts and search for the industry that you work in.
Non-Profits, E-Commerce, Manufacturing, Drone Photography, Sports, etc there is a podcast out there.
Go listen to a few episodes of a podcast that has more than 35 episodes and their most recent episode is in the past few weeks.
This is so that you know that they do have an audience they are broadcasting to.
You can also look at the number of ratings and reviews too. If they have some, then you know that the audience is engaged too.
Look at the episodes, see the kinds of topics they talk about, but also pay attention to some of the gaps that are missing that you can help fill.
This is the important part to remember.
If you are just adding to the firehose, the host won't pay attention
However, if you do reach out, you want to make your ask super relevant and focused.
Bonus points if you go ahead and share some episodes and tag the host. You'll pop on their radar and when you go ahead and contact the host, they'll at least recognize you a little bit.
Every host knows that when they receive an email or DM asking to be on the show that it's self-serving, so don't try and beat around the bush too much.
Keep it short, super relevant and focused on adding value to their audience and you'll be positioned to land that guest spot.
If you know another guest that's already been on the show, ask that person for the introduction.
And finally, when you do make contact, keep it about their audience and not of yourself. The only time you should mention anything about you is where you fill in a gap.
"Hi Pete - I loved Ep 27 when you were speaking about how important it is for marketability of the business to leverage local Google search. Then in Ep 34, you shared a few tools that you use to do some comparative analysis.
My name is Jason and I provide a service to my clients for marketing comparative analysis. If you think that it would resonate with your audience, I'd love to share all that I know and the process that I walk through with my clients with your audience."
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach