11 Lessons on How to find clients
- 11 Lessons on How to Find Clients
- Finding Clients Lesson #1: Targeted Referrals
- Finding Clients Lesson #2: Zero-line Item
- Finding Clients Lesson #3: The Client Sandwich
- Finding Clients Lesson #4: The Sneak Peek
- Finding Clients Lesson #5: Buy a cup of coffee
- Finding Clients Lesson #6: Get on a show
- Finding Clients Lesson #7: Your Up Level Skills
- Finding Clients Lesson #8: Brag About Your Clients
- Finding Clients Lesson #9: Are you priced right?
- Finding Clients Lesson #10: Who do you hang with?
- Finding Clients Lesson #11: Group Coaching for Leads
I'm continuing here today with the seventh lesson in the "Finding Clients" series.
This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis.
Today's lesson will help you work with clients you had in the past with things that you now know because it's the future.
In lesson #4, you learned about the Sneak Peek. You are on this constant cycle of learning.
You improve your craft each and every day because it's that practice that refines the skills you have and allows you to learn new things.
You solve problems every single day whether you realize it or not.
If you are a developer, you learn that a new library will help you build out something that once you would've had to build yourself from scratch.
If you are a designer, you learn that there is a new technique or trend that's making sites perform better on mobile because it makes the UX better.
We gloss over these in our every day because they happen quite often.
Our clients though, they don't stay on top of the things we do. They get what they paid for, they love it and then move forward.
3 months ago you no doubt had a project where there was a challenge that you had to overcome in some way that due to time, budget, or both, you and the client agreed on a particular path for solving that problem.
Today, that problem is solved by a new piece of software you found, a step-by-step how-to on YouTube, or that you merely learned a better way because the client you are working with today gave the breathing room for you to explore the better path to the solution.
Go back to that client from 3 months ago, open the door of the conversation by refreshing their memory on the conversation you both had. Then share with them how you solved it today and why it would benefit them.
If what you did today is the same recipe, the same solution for your past client. You've put in the time and effort and already have had the solution paid for. Offer that solution for a price that makes it a complete no-brainer to your past client.
They'll say "yes" and here's why. You already know that they wanted it because you did something already with them that was a solution. They see the benefit and value in it. But there were sacrifices to be made there because of costs or time or both that prohibited the full solution to be implemented.
Second, they trust you. If you did a good job with them, they'll be receptive to you and understand that you are coming to them with something that will help them.
Lastly, say this 100%, A+ solution was an investment of $1,000 for your client on this project and took you 10 hours to get done. It cost your client last time $250 and took 3 hours for the B solution.
Offer your past client the A+ solution for $500, get it done for them in an hour or 2. It's a win-win for both of you.
Your client gets the full benefit they want but didn't have to pay the full price, and you've built something you can now offer, that does a great job at solving a problem that 2 clients had. So you know there are others out there with a similar issue.
That's the beginnings of a productized service.
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach