11 Lessons on How to find clients
- 11 Lessons on How to Find Clients
- Finding Clients Lesson #1: Targeted Referrals
- Finding Clients Lesson #2: Zero-line Item
- Finding Clients Lesson #3: The Client Sandwich
- Finding Clients Lesson #4: The Sneak Peek
- Finding Clients Lesson #5: Buy a cup of coffee
- Finding Clients Lesson #6: Get on a show
- Finding Clients Lesson #7: Your Up Level Skills
- Finding Clients Lesson #8: Brag About Your Clients
- Finding Clients Lesson #9: Are you priced right?
- Finding Clients Lesson #10: Who do you hang with?
- Finding Clients Lesson #11: Group Coaching for Leads
I'm continuing here today with the eighth lesson in the "Finding clients" series.
This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis.
Today's lesson will help leads relate to your existing clients. It will also give your clients a boost. Can I share with you 2 ways to do this so easily and so effectively that doesn't require you to build out a new page on your site or take hours to put together?
Testimonials, social proof, and portfolios are all bits of proof for our track record.
They are the curated elements of your business that showcase what it is that you do and prove that you've done it.
However, there's a piece missing to the puzzle that's most often overlooked.
The reason the track record needs to be there is not for you, but for the leads.
Someone who may be looking at your services wants to see that you've done it, but also that you've solved their specific problem, maybe with a business that's just like theirs.
Replace a social share
No doubt you are shooting out links or resources into the social media firehose.
I encourage you over the course of a week, replace one of those shares with a quick win you gave to your client.
If you wrapped up a project recently with a client, put out a tweet sharing that. But not saying you completed a project with Company X. Simply share what the benefit was to your client by completing the project together and then tagging your client's Twitter account.
This can be as simple as something like "Stoked to be able to help Client A save 10 hours a week by building them automation that no longer requires hand copying and pasting."
Or could be a share on Facebook or Instagram where you can dive a bit more into the design decisions of a project and share a nice visual.
Write about your clients to your leads
I hear it time and time again that you don't have an email list.
You have had someone write you an email to do work for them, right?
Well, that's your email list.
Next month, in your monthly newsletter, highlight a client of yours and the benefits that the client got out of the project and working with you.
Doesn't have to be some elaborate write-up. Touch upon 3 items and the benefits of each one.
The reason this is effective is leads don't know all the corners of everything that you can do. They also don't know the full benefits of what they can get by working on their project with you.
Often I'll hear something like "Oh really, I didn't realize that was a part of that" or "Oh! That's pretty sweet. Didn't even think of that."
Keep it simple, but put it out there into the world and you'll get these types of reactions because your track record is now about them, not you.
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach