Everyone’s businesses are different and unique. Just like them as a person.
Some freelancers I’ve spoken with grow agencies, others stay solo.
Some have aspirations of hiring a large team or scaling a product.
It’s very different and that’s why when someone asks me “why don’t you grow your business?” I often respond with “why?”
See I like being comfortable in my own lane. Having a few select clients on the roster that supports my family and allows us to live the life we want is perfect.
It also allows me to do things like this podcast, coaching, and build products.
I left the world of managing teams of developers when I quit the 9-to-5.
As my business matured though, I dabbled in the hiring process and bringing on people. I quickly realized that it wasn’t something I wanted to do.
Took a few failed attempts at growing a team on my part to realize that staying solo and being responsible for consistent income for my own family to live off of was what I wanted.
There is a pretty big focus in various communities that you need growth to be successful.
Someone who I have respected for quite a long time since I went freelance is Paul Jarvis.
Recently this year, I was lucky to have him come on Live In The Feast and then chat with him off-the-record too.
I’ve admired him from afar for the reason that he’s been able to run a very successful and lucrative business being a one-man show.
He’s coming out with a book called Company of One in January. He did not ask me to talk to you about this book. But you can go to ofone.co and pre-order it. When you do you’ll get the first chapter of the book.
I have to say as a non-reader, I’m excited for this book to come out.
He and a few others that I follow, really speak to the idea of “staying in your lane” and maybe going a few degrees left and right, but growing and scaling a business isn’t the goal of everyone.
If you are feeling pressure from others, or from comparing yourself to others on growing your business, stop and ask “why?”
You don’t have to be the next agency in SF or NY. Be the business that you want. Help the clients you want to work with.
Obviously be profitable in the process, but stay in your lane if that’s what you want and don’t let pressure or comparisons force you to a place that you don’t want to be.
Growing your freelance business
More episodes in this topic:
What are emerging platforms for freelancers?
Is automation necessary to grow a business?
How do you get away from a client that is most of your work?
How do you handle two target markets for different services?
Do certifications work for growing a freelance business?
Why do things that don't scale?
Are you comfortable?
How do you find other freelancers you can work and partner up with?
How can I share a tool for freelancers?
How viable is it to a find a job as a front-end web developer as a freelancer in the current market?
How do I improve my communication skills and confidence in public?
How did you scale your freelance business?
How to raise your rates at any time?
How to handle a bad referral?
Do you have any tip to increase productivity and motivation?
What is your biggest failure as a freelancer?
How do I grow my audience and awareness?
What is the first step in productizing your service?
How long does it take?
What is the benefit of a business coach?
Why don’t you grow your business?
Are you reviewing your sales process?
How do you make a productized service?
How to make business habits stick?
How to sell your productized service?
How to add a productized service to my business?
Where do you find freelance clients?
A podcast for freelancers
How to onboard a new client?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach