Kristina asked me this on directly on Quora
I feel that my answer to this question you can apply to really any product at all.
Because it’s really all about who your tool is for. And finding more of them to get as customers.
You may be able to get a link or two on some blogs someplace, but to be honest, I haven’t had much success in that strategy because you’ll have to spend a ton of time in a great cold outreach campaign that odds are will yield limited results for you.
A better approach would be to run a podcast tour instead, which you can find podcasts that your target market listens to. That may get you in front of the right kind of customers more effectively. Plus show your authority to your potential customers in a way that’s much more personal than a guest blog post.
I’m making the assumption that this is an online tool. Potentially a Saas product that you are looking to get freelancers to pay you monthly for.
With that in mind, you obviously want to get it into the hands of your target market, if you haven’t done so already, with a free trial or some other kind of offer.
WHO IS IT SPECIFICALLY FOR?
Yes, you say freelancers, but are they aspiring freelancers, have they just started freelancing, or are they experienced freelancers.
Each of these 3 types of freelancers has a different need for their business. They also have a much different view on spending money.
IS YOUR PRODUCT IN THE IDEA STAGE?
If you are still in the idea stage and looking to see if this is a viable tool to offer the market, then look on reddit, Twitter, Facebook groups, even Quora where your target market spends time.
See if you can find influencers on these platforms that folks follow. Then by adding value to their conversations that the influencers are having, you’ll become visible to those followers.
Then you can reach out to those freelancers separately that are a good fit for your product and talk with them about it. See if it’s something they’d have interest in
IS YOUR PRODUCT IN EARLY / PRE-LAUNCH STAGE?
If you haven’t launched it yet, then get a bunch of freelancers into your tool to test it out. Ask them for reviews, testimonials, maybe sharing out a sign-up page in exchange for a “founder” rate that they’ll be grandfathered in with.
Set a number that you want to reach in a specific time period to accept folks in with and then close those doors.
IS YOUR PRODUCT IN THE POST LAUNCH STAGE?
Ask your current customers to share it out, or tweet, or run an affiliate program. Your current customers are the best testimonials to potential customers. Make it fun for them to be able to promote you.
I hope this was helpful and sparked some ideas for you if you are trying to build a product or even build a brand new service for your clients.
Growing your freelance business
More episodes in this topic:
What are emerging platforms for freelancers?
Is automation necessary to grow a business?
How do you get away from a client that is most of your work?
How do you handle two target markets for different services?
Do certifications work for growing a freelance business?
Why do things that don't scale?
Are you comfortable?
How do you find other freelancers you can work and partner up with?
How can I share a tool for freelancers?
How viable is it to a find a job as a front-end web developer as a freelancer in the current market?
How do I improve my communication skills and confidence in public?
How did you scale your freelance business?
How to raise your rates at any time?
How to handle a bad referral?
Do you have any tip to increase productivity and motivation?
What is your biggest failure as a freelancer?
How do I grow my audience and awareness?
What is the first step in productizing your service?
How long does it take?
What is the benefit of a business coach?
Why don’t you grow your business?
Are you reviewing your sales process?
How do you make a productized service?
How to make business habits stick?
How to sell your productized service?
How to add a productized service to my business?
Where do you find freelance clients?
A podcast for freelancers
How to onboard a new client?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach