How do I talk to a lead and turn it into recurring revenue?

Let’s assume 3 things: – You’ve defined a service offering – You have an ideal client – You’ve vetted out the lead to a point at which you are at a tipping point of moving forward But the sticking point is recurring vs one-off work.
There are 3 steps to help you sell someone your recurring service.
  1. Re-establish the trust factor
  2. Compare the benefits of recurring vs one-off
  3. Show them how it gets them to the end quicker

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