There's no quick hack here - If you show up each and every day, do good work, and genuinely care about who it is that you serve, the rest will fall right into place. In this episode, I share with you what has worked for myself and other developers to amplify their profiles.
I hate to break the news, but there isn’t a hack here.
This takes time, effort, consistency, and most of all, doing good work.
If you were to take several names of those “freelancer profiles” that you respect, what do they look like?
Have they been in the game for a long time?
Do they market themselves effectively?
Do they work with some of the best names?
How do their clients talk about them?
and maybe the most important aspect of their profile is…
What sort of focused solution are they providing?
The reason this is important to pay attention to is that I guarantee you that every single person you respect, has invested a great deal of time to hone their craft.
They aren’t jumping over to the newest shiny object in web development every 3-6 months.
They get great at one thing and evolve with that. They become the goto person for that particular technology.
That’s not to say that they didn’t start by being a general web developer. Most have in fact. But they quickly realized that they were great at one thing, or enjoyed working on a specific platform, or even found themselves working with some of the best companies in a particular industry.
By focusing on that, it allowed them to focus the time and energy on that thing and not all the things.
They then rise quicker through the ranks, or as you said, build a good freelancing profile, because they are providing value in ways that generalist developers don’t.
The companies and people they work with spread the word among their colleagues.
Their street cred rises and things like testimonials, projects, and even rates begin to stack up.
There are other ways in which to market yourself to help boost your profile too.
One of which is through podcasting.
Let me explain what I mean by this.
When I first starting down the road of becoming a WooCommerce developer, I was coming from a Ruby on Rails and custom PHP development world. Very much a generalist.
I wasn’t known in the WordPress space at all. But I did enjoy listening to podcasts and talking geek with other developers.
Through the socials I had a conversation with another dev who was building a business as well and as we were sharing experiences, we both had toyed around with the idea of starting a podcast.
A month later, we did just that. It was a round table like discussion talking about any and all things WordPress with myself, him and we’d bring on another dev or 2 to join in.
The podcast itself only lasted 19 episodes, but his company wound up being bought out by a very premium WordPress agency and I become known in the WordPress space as the WooCommerce guy.
Maybe a year or 2 later, I would be talking with Troy Dean, founder of WP Elevation, an accelerator course for WordPress consultants and very well know in the WordPress space.
He had mentioned that his business mentor said to become one of the top 20 people in your space, you need the top 20 people in your space talking about you.
So Troy said, well if I have a podcast and invite the top 20 WordPress people to come on my show, then they’ll be sharing out the podcast and talking about my show.
And that’s what podcasting can do. Very quickly you can build up marketing around what you do. You can definitely get a lot of people aware of who you are and your profile.
But you still need to deliver value and show up each and every single day. There’s no fast path to having a great reputation, but there is a fast path for destroying that reputation.
If you show up each and every day, do good work, and genuinely care about who it is that you serve, the rest will fall right into place.
Start a Freelance Business
More episodes in this topic:
What are the costs involved in becoming a freelancer?
Is the income from freelancing reliable?
What payment structure should I do?
How do you build a good freelancing profile in the field of web development considering the competition?
What are skills you can learn fast and have high freelancer value?
How to start freelancing?
Should you do free work to build a portfolio?
What is freelance?
How can I start freelancing without experience?
What does it take to be a freelancer?
Why did you start freelancing?
What is the very first step to work as a freelancer?
How do you set the boundary of work you do and work you don't do?
What are your client red flags?
What should you be able to create as a web developer before starting in your freelance career?
When starting out freelance, should I just be a generalist to get my feet wet, or should I go for that niche?
As a developer, should I throw my projects on Github or build a site from scratch to grab attention?
What can I use for social proof when starting as a freelancer?
How can I start freelancing as a web developer?
Should I use my name or create a business name when starting?
Should I call myself a “freelancer” (definitive answer)?
Why should you not be a freelancer?
How do you collect online payments as a freelancer
How much money do I need to make?
Why is hourly billing bad?
Why is hourly billing good?
What are the biggest mistakes a freelancer can make?
How to adapt and change to the WordPress climate?
How to budget as a freelancer?
What is your marketing plan?
What is your sales process?
What do you do to position yourself as an expert to leads?
How do you balance your time for sales and marketing?
How do you get high-quality clients?
Should I offer my services as a web designer/developer or specialize first?
What do you do again?
What is the best freelancing website?
What do you do for a follow-up sequence for leads?
How to attract clients with big budgets?
How not to be annoying in sales?
How do you convince someone to sign a contract?
What to say when a client is late on a payment?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach