This is the natural follow up to the last episode.
Now that you know what to write, how often should you.
Once you get the juices flowing it’s often easy to then say, I’m going to put out a daily blog post, or a weekly post.
More often than not though, you’ll die out. Believe me, I’ve been there, done that.
I’ll tell you what I tell my coaching clients as well as my service clients, write as often as you can be consistent with it.
You don’t have to write daily or weekly even. If you write once a month to start out, decide on a day of the month, and publish then.
Writing isn’t an easy process, it takes time, research, thought, editing, and even some pretty-ing up. You want to make sure that you have the dedicated time and resources to do this among all the other things that you do.
Here’s why being consistent above all else is important.
People
You write above all else for your readers. If you push publish on a particular day of the week, day of the month, your readers learn to expect it.
It’s why TV shows have time slots. It’s why your favorite podcast releases at a regularly scheduled time.
You, as much as the reader, will learn to expect the content to be there.
Search
The secondary reason you are consistently writing is to be found. How does that happen? Through search.
When you push publish at the same day and time, Google and other search engines get those signals from your website.
Like your reader, they begin to expect it to happen.
See the search algorithm wants to put in the most up-to-date and relevant results for a search.
By producing a piece of content on a consistent day and time, the search algorithm will see that it’s fresh and put it in front of those looking for your article.
As long as people click and read your valuable content, you’ll be rewarded with improved search results for all your content.
Your Next Steps
Write 4 articles, record how long each one takes from start to finish.
Think about how you’ll fit writing among all the other tasks you have to do.
Then pick a day and time that you know you can stick to and put all the publishing dates on your calendar.
If it’s weekly, then you’ll need to write about 4 articles every month, or 52 articles in a year.
If it’s monthly, then you’ll need 12 articles a year.
It’s that simple, just be consistent with your valuable content and you’ll be well on your way.
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Marketing for Freelancers
More episodes in this topic:
10
Social Media Marketing, is it worth it to do?
11
What social media platforms to spend time on?
14
How to get clients when I have no portfolio?
35
How to get the messaging right to attract customers?
39
Have advice for soliciting podcasters to be a guest?
49
Should I focus on SEO or Paid Ads to gain new clients?
56
Do you get any leads from your content? And what traffic acquisition methods have worked best?
72
When creating a new freelance service what’s the best way to send cold emails?
75
What is my second most successful lead generation tactic?
76
Why is an email list important for a freelancer?
79
What is the best way to attract larger clients?
82
How do you market your business to local clients other than attending networking meetings?
89
How do I pitch some big companies in my niche?
90
Imagine I was going to bring you $100k in revenue
93
How does a freelance web designer build a client profile when preparing their marketing plans?
103
How do you price your services on your site?
110
How important is branding?
114
What are some useful tools that you use?
121
What makes a great case study?
122
How do you turn the things I do into benefits?
124
How do you decide what to start blogging with if you’ve never blogged before?
125
How often should I write a blog post?
131
Should I put pricing on my website?
138
How to overcome objections people have about you?
150
What is the best lead generation strategy?
151
What is your cold outreach strategy?
153
How would you get into the corporate business as an independent professional?
160
What is the difference between warm and cold outreach?
161
How to answer objections and get clients to say “yes”?
166
How to grow with word-of-mouth marketing?
175
How to ask?
203
All my work has been word of mouth, how do I find work on my own?
211
How do you handle a good fit for you that doesn’t really fit for your marketing message?
213
What do you say when a lead comes to you from a bad experience with another freelancer?
214
What to say when a potential client says you are too expensive?
215
How do I find the time to create content for my business and what do I write about?
217
Is this going to get me clients fast?
224
What is the #1 business trend for 2019?
227
How to sell on Twitter?
231
How do you make it simple for a lead to sign?
239
Why did I move my business from Drip to ConvertKit
240
Why ConvertKit?
243
How do you sell strategy?
244
11 Lessons on How to Find Clients
245
Finding Clients Lesson #1: Targeted Referrals
246
Finding Clients Lesson #2: Zero Line Item
247
Finding Clients Lesson #3: The Client Sandwich
248
Finding Clients Lesson #4: The Sneak Peek
249
Finding Clients Lesson #5: Buy a cup of coffee
250
Finding Clients Lesson #6: Get Yourself On A Podcast
251
Finding Clients Lesson #7: Your Up Level Skills
252
Finding Clients Lesson #8: Brag about your clients
253
Finding Clients Lesson #9: Are you priced right?
254
Finding Clients Lesson #10: Who do you hang with?
255
Finding Clients Lesson #11: Group Coaching for Leads
258
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