This is the natural follow up to the last episode.
Now that you know what to write, how often should you.
Once you get the juices flowing it’s often easy to then say, I’m going to put out a daily blog post, or a weekly post.
More often than not though, you’ll die out. Believe me, I’ve been there, done that.
I’ll tell you what I tell my coaching clients as well as my service clients, write as often as you can be consistent with it.
You don’t have to write daily or weekly even. If you write once a month to start out, decide on a day of the month, and publish then.
Writing isn’t an easy process, it takes time, research, thought, editing, and even some pretty-ing up. You want to make sure that you have the dedicated time and resources to do this among all the other things that you do.
Here’s why being consistent above all else is important.
You write above all else for your readers. If you push publish on a particular day of the week, day of the month, your readers learn to expect it.
It’s why TV shows have time slots. It’s why your favorite podcast releases at a regularly scheduled time.
You, as much as the reader, will learn to expect the content to be there.
The secondary reason you are consistently writing is to be found. How does that happen? Through search.
When you push publish at the same day and time, Google and other search engines get those signals from your website.
Like your reader, they begin to expect it to happen.
See the search algorithm wants to put in the most up-to-date and relevant results for a search.
By producing a piece of content on a consistent day and time, the search algorithm will see that it’s fresh and put it in front of those looking for your article.
As long as people click and read your valuable content, you’ll be rewarded with improved search results for all your content.
Your Next Steps
Write 4 articles, record how long each one takes from start to finish.
Think about how you’ll fit writing among all the other tasks you have to do.
Then pick a day and time that you know you can stick to and put all the publishing dates on your calendar.
If it’s weekly, then you’ll need to write about 4 articles every month, or 52 articles in a year.
If it’s monthly, then you’ll need 12 articles a year.
It’s that simple, just be consistent with your valuable content and you’ll be well on your way.
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach