This is the natural follow up to the last episode.

Now that you know what to write, how often should you.

Once you get the juices flowing it’s often easy to then say, I’m going to put out a daily blog post, or a weekly post.

More often than not though, you’ll die out. Believe me, I’ve been there, done that.

I’ll tell you what I tell my coaching clients as well as my service clients, write as often as you can be consistent with it.

You don’t have to write daily or weekly even. If you write once a month to start out, decide on a day of the month, and publish then.

Writing isn’t an easy process, it takes time, research, thought, editing, and even some pretty-ing up. You want to make sure that you have the dedicated time and resources to do this among all the other things that you do.

Here’s why being consistent above all else is important.

People

You write above all else for your readers. If you push publish on a particular day of the week, day of the month, your readers learn to expect it.

It’s why TV shows have time slots. It’s why your favorite podcast releases at a regularly scheduled time.

You, as much as the reader, will learn to expect the content to be there.

Search

The secondary reason you are consistently writing is to be found. How does that happen? Through search.

When you push publish at the same day and time, Google and other search engines get those signals from your website.

Like your reader, they begin to expect it to happen.

See the search algorithm wants to put in the most up-to-date and relevant results for a search.

By producing a piece of content on a consistent day and time, the search algorithm will see that it’s fresh and put it in front of those looking for your article.

As long as people click and read your valuable content, you’ll be rewarded with improved search results for all your content.

Your Next Steps

Write 4 articles, record how long each one takes from start to finish.

Think about how you’ll fit writing among all the other tasks you have to do.

Then pick a day and time that you know you can stick to and put all the publishing dates on your calendar.

If it’s weekly, then you’ll need to write about 4 articles every month, or 52 articles in a year.

If it’s monthly, then you’ll need 12 articles a year.

It’s that simple, just be consistent with your valuable content and you’ll be well on your way.

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Marketing for Freelancers

You always have to be marketing, especially when you are working on a client project. Here is where you’ll find the proven strategies and tips to marketing your freelance business in today’s market.
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10

Social Media Marketing, is it worth it to do?

11

What social media platforms to spend time on?

14

How to get clients when I have no portfolio?

35

How to get the messaging right to attract customers?

39

Have advice for soliciting podcasters to be a guest?

49

Should I focus on SEO or Paid Ads to gain new clients?

56

Do you get any leads from your content? And what traffic acquisition methods have worked best?

72

When creating a new freelance service what’s the best way to send cold emails?

75

What is my second most successful lead generation tactic?

76

Why is an email list important for a freelancer?

79

What is the best way to attract larger clients?

82

How do you market your business to local clients other than attending networking meetings?

89

How do I pitch some big companies in my niche?

90

Imagine I was going to bring you $100k in revenue

93

How does a freelance web designer build a client profile when preparing their marketing plans?

103

How do you price your services on your site?

110

How important is branding?

114

What are some useful tools that you use?

121

What makes a great case study?

122

How do you turn the things I do into benefits?

124

How do you decide what to start blogging with if you’ve never blogged before?

125

How often should I write a blog post?

131

Should I put pricing on my website?

138

How to overcome objections people have about you?

150

What is the best lead generation strategy?

151

What is your cold outreach strategy?

153

How would you get into the corporate business as an independent professional?

160

What is the difference between warm and cold outreach?

161

How to answer objections and get clients to say “yes”?

166

How to grow with word-of-mouth marketing?

175

How to ask?

203

All my work has been word of mouth, how do I find work on my own?

211

How do you handle a good fit for you that doesn’t really fit for your marketing message?

213

What do you say when a lead comes to you from a bad experience with another freelancer?

214

What to say when a potential client says you are too expensive?

215

How do I find the time to create content for my business and what do I write about?

217

Is this going to get me clients fast?

224

What is the #1 business trend for 2019?

227

How to sell on Twitter?

231

How do you make it simple for a lead to sign?

239

Why did I move my business from Drip to ConvertKit

240

Why ConvertKit?

243

How do you sell strategy?

244

11 Lessons on How to Find Clients

245

Finding Clients Lesson #1: Targeted Referrals

246

Finding Clients Lesson #2: Zero Line Item

247

Finding Clients Lesson #3: The Client Sandwich

248

Finding Clients Lesson #4: The Sneak Peek

249

Finding Clients Lesson #5: Buy a cup of coffee

250

Finding Clients Lesson #6: Get Yourself On A Podcast

251

Finding Clients Lesson #7: Your Up Level Skills

252

Finding Clients Lesson #8: Brag about your clients

253

Finding Clients Lesson #9: Are you priced right?

254

Finding Clients Lesson #10: Who do you hang with?

255

Finding Clients Lesson #11: Group Coaching for Leads

258

Is Instagram a better vehicle for visibility? Sales?

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