This is the natural follow up to the last episode.
Now that you know what to write, how often should you.
Once you get the juices flowing it’s often easy to then say, I’m going to put out a daily blog post, or a weekly post.
More often than not though, you’ll die out. Believe me, I’ve been there, done that.
I’ll tell you what I tell my coaching clients as well as my service clients, write as often as you can be consistent with it.
You don’t have to write daily or weekly even. If you write once a month to start out, decide on a day of the month, and publish then.
Writing isn’t an easy process, it takes time, research, thought, editing, and even some pretty-ing up. You want to make sure that you have the dedicated time and resources to do this among all the other things that you do.
Here’s why being consistent above all else is important.
You write above all else for your readers. If you push publish on a particular day of the week, day of the month, your readers learn to expect it.
It’s why TV shows have time slots. It’s why your favorite podcast releases at a regularly scheduled time.
You, as much as the reader, will learn to expect the content to be there.
The secondary reason you are consistently writing is to be found. How does that happen? Through search.
When you push publish at the same day and time, Google and other search engines get those signals from your website.
Like your reader, they begin to expect it to happen.
See the search algorithm wants to put in the most up-to-date and relevant results for a search.
By producing a piece of content on a consistent day and time, the search algorithm will see that it’s fresh and put it in front of those looking for your article.
As long as people click and read your valuable content, you’ll be rewarded with improved search results for all your content.
Your Next Steps
Write 4 articles, record how long each one takes from start to finish.
Think about how you’ll fit writing among all the other tasks you have to do.
Then pick a day and time that you know you can stick to and put all the publishing dates on your calendar.
If it’s weekly, then you’ll need to write about 4 articles every month, or 52 articles in a year.
If it’s monthly, then you’ll need 12 articles a year.
It’s that simple, just be consistent with your valuable content and you’ll be well on your way.
Here are some further resources that you'll want to check out that directly relate to the show.
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