Jonathan Stark invited me onto his podcast where I unpacked being a platform specialist and how I built a productized service. I actually shared some of the fears I had along the way.

How do I know Jonathan Stark?

Jonathan Stark, author of Hourly Billing is Nuts and host of Ditching Hourly podcast invited me onto his show.

We are a part of a Slack group together and as we were talking about Jonathan's platform migration from Drip to ConvertKit, he invited me onto the show to talk about how I productized my services as a platform specialist.

In this episode, I had a chance to talk about how I went from a burnt out generalist developer to an in-demand specialist.

How to become a platform specialist

In case you don’t want to read the rest of this, you can check out the full episode for all the details.

There is a lot that goes into specializing your business, you can choose a vertical specialty, a horizontal specialty, or a platform specialty.

In this conversation with Jonathan, we dive into many of the pivot points, thoughts, fears, and strategy behind how I built my business.

In the episode, I shared a variety of things including:

  • How I put myself on the radar of specific platforms?
  • How building relationships and being helpful in the community can create trust
  • How I still choose those who I work with even if I’ve already helped them in the past

Specifically, I talk about how I became a trusted partner of both Drip and ConvertKit.

The main takeaways from this show are:

  • How to identify pieces of your existing services and creating products to sell
  • By being helpful first, your business will grow
  • There are pros and cons to being a platform specialist, which both are that you are tied to that platform.

Definitely go check it out.

If you have a chance too, check out a few of the other episodes as well.

I’d like to thank Jonathan for being a part of it and including me along with amazing folks like Liston Witherill, Jane Portman, and Blair Enns

Be a Part Of The Community

Having introverted tendencies is something most freelancers have, myself include. But getting outside of the comfort zone and speaking, guesting on other podcasts, or writing on other blogs is something that’s allowed me to answer plenty of questions for others and help them in ways I could have never imagined.
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