Since Feb 26 in 2008, I’ve built my business without selling on Twitter.
I have no qualms about saying that Twitter is my home away from home.
Without Twitter, I’m not sure where I’d be right now to be honest.
I can attribute the growth of my business, my network of friends and colleagues, my clients, and you listening to this episode right now to the effort and engagement of my Twitter account.
But Twitter is never the first place that I go to thinking about sales.
This is the very first tip here. Engage on Twitter!
Twitter is the biggest cocktail party on the planet. People making small talk, making introductions, complaining, connecting with people with would’ve never done so 15 years ago.
There’s really no place online like it.
I’ve been down the rabbit hold of blasting my followers with links, resources, and a plethora of other tweets fully automated and guess what happened?
Absolutely nothing. Sure I would get a like or a new follower here and there. Aside from that, the actual natural engagement there is where the magic happens.
I shut off all my automation back in October of 2017 and everything, and I mean everything got better.
People started seeing my tweets more, the natural occurrence of thoughts and helpful shares became liked and retweeted more and more.
If someone likes or retweets or just mentions you on Twitter, you better thank them.
Don’t worry about getting the likes, worry about how you can reply to those that likes.
You’ve heard me talk before about my Sales Bot. It’s what I’ve built my business on when first starting out and still use to this very day.
Here’s the deal and why this is important.
There are about 8300 tweets every single second. That’s fast!
A tweet has an average lifespan of 18 minutes, which means that you have to be on top of things when they happen.
People complain all the time on Twitter with mentions of brands and/or people.
If you work with a certain platform, company, brand, or even person, and know that you can help solve problems that their customers have, it’s best to set up an alert for yourself than to spend your whole day on Twitter.
You’ve got work to do.
If you want my walk-through on setting up your own Sales Bot, jump onto my mailing list.
Be in it for the long game. Take it from me, I’ve tried experiments on all sorts of platforms including Periscope, Facebook, Snapchat, Instagram, Beme, Blab, and so many others.
Nothing works quick, you have to be patient and play the long game.
Relationships, that’s what it’s about. The success of a relationship isn’t what happens in the first week or month.
It’s the years that are built up from the ground of that relationship that defines the success.
Twitter is about relationships first and foremost and if you aren’t in it for that, then no tips or tricks or strategies on Twitter will work for you.
Here are some further resources that you'll want to check out that directly relate to the show.
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