Today I’m going to turn the tables on you.
It’s time I ask you a question, a serious question and potentially get you leads in the process.
I thought that this would be a great exercise for you. And as a result, you may come away with 2 things.
- A better understanding of who your ideal client is.
- Maybe a lead or 2
So here’s the scenario...
I will bring you $100,000 in new revenue, what we would offer to the customers?
Assuming that I had the customers and you have the service and/or product to sell, what is it that we are selling them?
I want you to think about it for a minute, then share on Twitter or post on Facebook your response with the hashtag #AskRezzz
But before you do
I don’t want to see tweets like “Web development” or “WordPress theme building” or “SEO”
Think about this $100,000 in revenue and what it represents to the customers and to your business.
Think about who these customers are.
Think about what problems you are solving for them.
For me, my response would be “I help freelancers, especially web developers and designers, through coaching and community looking to specialize or niche their businesses and build recurring revenue so that they can live the kind of life they want.”
The response should say:
- Who it is for
- Identifies with their goals
- What it is that you do
- What the outcome they can expect
So here it is again - I will bring you $100,000 in new revenue, what we would offer to the customers?
Post your response on Twitter or Facebook with the hashtag #AskRezzz.
I will see each and every response and probably reply back too.
But more importantly, it’ll help you in putting it out there what it is that you do, spark interest from the right kind of leads, maybe have a few reach out.
And if there’s a project that comes my way that is a better fit for you instead, I would be happy to refer it over to you.
Don’t forget though #AskRezzz with 3 z’s otherwise I may not see it.
If this type of thought exercise episode is interesting to you, and you want some more of them like this go ahead and let me know by leaving the show a 5-star rating and review in iTunes.
OR a heart and comment on the episode on Breaker.
Marketing for Freelancers
More episodes in this topic:
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How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
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Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach