Is automation necessary to grow a business?

Instead of thinking about automation as this big complex behemoth, think of it as something that connects 2 actions together that makes your life easier.

So when I started freelancing, I would meet people for sales meetings at their office, at a coffee shop, or restaurants.

I wanted to save a few minutes so that I could grab a cup of coffee for everyone at the meeting, so I used automation to connect my Google Calendar to Evernote.

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