As a freelancer, I don't think there is a niche that's too narrow. By focusing in on a specific group of people and solving their problems, you create a bunch of raving fans. If you can specifically produce results for people, then those customers become raving fans.
Especially in freelancing, having a set of raving fans is gold, because word-of-mouth is so strong and often times how most freelancers get more work.
Think about your own buying habits. Think of how others buy. Folks are tied to Apple products like it’s the only option out there, right? And to think they started by building computers that really couldn’t compete in the market. Then launched the iPod and took off. A tiny music player that folks could download music to and didn’t need to carry around CDs anymore. Now we’ve got iPhones and MacBooks all over the place right?
I was an early adopter of MP3 players and most of them sucked. Until the iPod. It was a very tiny niche (almost to say that it wasn’t even a niche). And it essentially revitalized a company.
If the niche is narrow and there are folks really looking to scratch that itch, they will pay for it and you’ll have raving fans for life.
Specialize and Find your niche
More episodes in this topic:
What's the best way to pivot if you are serving a new niche?
How did you specialize your business?
Why should I niche or specialize?
How do I choose the niche?
How to say “no”?
How do I find out if the niche has value?
How to do research and land that first client?
How to you manage your existing clients when you start specializing?
Should I niche down to a specific industry in my local area?
Is my niche too narrow?
Aren’t I leaving money on the table?
What sort of freelance work is available for an individual web developer?
How to start out as a freelance translator?
What do I need to do to ramp up my freelance business after having been in the game for a few years?
How do I go from one-off projects to retainers for all future projects? And is it a good idea?
Can I do web, software development and digital marketing as a freelancer at the same time?
When niching down, should I target the type of work or the type of customer?
How to get over the fear of niching down?
How to stay being a generalist but test the waters to specialize your business?
What is a Niche?
How do you go about breaking into a niche (Part 1)?
How do you go about breaking into a niche (Part 2)?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach