This for me is a tough question because to be honest, I’ve never once used one. Mainly because I never wanted to build my business on rented land. And in episode 95 where I answer the question How viable is it to find a job as a front-end web developer as a freelancer in the current market I shared that I didn’t like the idea that there was someone else’s hand in the sales process.
Like any other platform, whether it’s content marketing, cold email outreach, social media, or job boards, there is a game that needs to be played and if you play it well, it’ll be successful for you.
Places like Upwork and Fiverr have been very successful for people. I’ve spoken to and are friends with many of them. But they will say that it’s getting harder and harder to succeed in those places.
See here’s the thing about job boards, they have algorithms just like Facebook, just like Google, and just like any other website out there that makes money.
They will push the best, most “relevant winners” in front of users.
Job Boards as an option for you
As I mentioned, I have many friends that use and are on these platforms. I’ve also heard from many people DMing me and in Feast telling me that the boards aren’t working like they once have for them.
That the projects and leads are drying up.
Does that mean that they aren’t reliable? No, because they are for some. But it does tell a story that using job boards to get prospects and leads into your business should be another stream into your business. Not the only stream.
This is the classic “don’t put all your eggs in one basket” scenario.
When you diversify your marketing channels, and this is what a job board should be, you’ll be able to notice trends and be able to help flatline the peaks and valleys.
When a stream starts to lag or dries up completely, you have other established avenues to pick up that slack.
This is true of job boards, social media, or content marketing. All of these avenues have peaks and valleys and could dry up your leads.
To definitively say whether job boards are reliable or not is not the right question to be asking here.
The question you should ask yourself is “which sales avenue am I going to focus on today?”
Running your freelance business
More episodes in this topic:
What do you do when a crisis hits?
How to start building an email list as a freelancer?
How do you manage time wearing so many hats as a freelancer?
What software tools do you use for business? What is best?
How do you prevent, manage scope creep in your projects?
Do you schedule in time for exploring or reading articles online?
What is the best way to get income fast?
What happens if you can’t define a scope of work on a call?
What do I do first thing Monday morning?
How can I focus on my business when I’ve got a ton client work?
Do I have to be concerned with GDPR?
What are the tools and services that you use and would recommend to freelancers?
How do you have time for all that you do?
What podcasting gear do I use?
Does live chat bring you in business?
How do you followup with a lead after a proposal?
Did hiring a mentor really help you with starting up your business or your career?
What is my writing process
What is the easiest way to get a remote testimonial?
How do you determine a quality prospect?
How do you step away and actually take a vacation?
Are job boards reliable?
How to decrease the sales cycle or time to close?
How would you write a cold outreach email?
How to present different services that could potentially diminish your abilities in the minds of clients?
Should I bundle projects for clients or keep projects separate per client?
What product do you use for your business that you can’t live without?
What makes you stand out from other freelancers?
Do I drop this client?
How do I set a goal?
Do you meet leads and clients face-to-face?
How do I work “ON” my business and not “IN” my business?
What is the best structure for setting a goal?
How do you do a review of your week?
What do I say when a potential client says I’m too expensive?
What is activity based selling?
How to get more clients?
How to have a productive week?
Do you use a CRM for your business?
How do you choose the technology for your clients?
What is the structure of a weekly review?
What is the structure of a monthly review?
What are lead generation techniques to get me out of the feast and famine revenue cycle?
How do I know if I should buy a course?
What’s a polite way to tell existing clients you are raising your rates? And what is a reasonable percentage to go up?
How many email follow-ups should I send to a lead?
What do I do? I’m afraid to filter the tire kickers coming into my business because they are the only leads I have.
How to take the next step from contracting resource to solo business owner?
What do you think about Gutenberg? Schmutenberg!
How do I get better at sales?
How to overcome objections in sales?
How do I respond to an RFP?
How to respond to “I don’t need strategy, can you just do…”?
If you don’t have experience, how to you prove the quality without the education/experience?
How do you handle a client that has ghosted?
What do you ask during a sales call?
How to improve your sales process as a freelancer?
How to charge more as a freelancer?
How do you push past the imposter syndrome?
How do you segment your email list?
What to say when a client insists on adding something new?
What kind of content should I promote to potential clients?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach