Are job boards reliable?

This for me is a tough question because to be honest, I’ve never once used one. Mainly because I never wanted to build my business on rented land. And in episode 95 where I answer the question How viable is it to find a job as a front-end web developer as a freelancer in the current market I shared that I didn’t like the idea that there was someone else’s hand in the sales process.

Like any other platform, whether it’s content marketing, cold email outreach, social media, or job boards, there is a game that needs to be played and if you play it well, it’ll be successful for you.

Places like Upwork and Fiverr have been very successful for people. I’ve spoken to and are friends with many of them. But they will say that it’s getting harder and harder to succeed in those places.

See here’s the thing about job boards, they have algorithms just like Facebook, just like Google, and just like any other website out there that makes money.

They will push the best, most “relevant winners” in front of users.

Job Boards as an option for you

As I mentioned, I have many friends that use and are on these platforms. I’ve also heard from many people DMing me and in Feast telling me that the boards aren’t working like they once have for them.

That the projects and leads are drying up.

Does that mean that they aren’t reliable? No, because they are for some. But it does tell a story that using job boards to get prospects and leads into your business should be another stream into your business. Not the only stream.

This is the classic “don’t put all your eggs in one basket” scenario.

When you diversify your marketing channels, and this is what a job board should be, you’ll be able to notice trends and be able to help flatline the peaks and valleys.

When a stream starts to lag or dries up completely, you have other established avenues to pick up that slack.

This is true of job boards, social media, or content marketing. All of these avenues have peaks and valleys and could dry up your leads.

To definitively say whether job boards are reliable or not is not the right question to be asking here.

The question you should ask yourself is “which sales avenue am I going to focus on today?”

[optin-monster-shortcode id="bzuygihht1q3oswohwvi"]