If the feast and famine cycle is something you are going through, I would encourage you to take a look at the Stop the Cycle course.
Stop the Cycle is where Curtis McHale and myself pull back the curtain on our own sales processes that have let us build 6 figure business without 60-hour work weeks.
If you haven’t already done so, and this is something you have interest in, go to Stop The Cycle and register now. It is $199 now, but will go up on Black Friday.
This question came by way of a Twitter DM. Yup, my DMs are open and love engaging with folks there.
If you need to keep the lights on, then offer the services you know that you can deliver.
Then after you are settled in, take a look at what you’ve done and for who. From that see if you can then start to specialize you business somehow.
Do what you know first
Keep things simple. When starting out, you need to give yourself the best chance of success. The only way to do that is by providing services you know you can fulfill.
When starting out, there is so much that you don’t know about. Billing, client management, delivery, onboarding, support, marketing, sales, that you will need to learn about and get better at. Don’t complicate it any more.
Specializing is really just marketing
Once you have a few projects under your belt, then reflect back on what you’ve done and who you’ve done it for.
Are there any similarities? Anything common in the clients? Anything common in the solution you are providing?
Then on the other side, are there clients and projects that you didn’t like and not want to do again.
In episode 182 How do you go about breaking into a niche you’ll learn about how specializing is really just a marketing strategy, especially at first.
You don’t have to go all-in on a niche. In fact, why would you? You need to land a few of those projects first just so that you can understand the language and problems in such a way so that you can position yourself as the goto person in that market.
If you can’t even articulate the problem as your client would, the marketing won’t go very far. You’ll be restricting your business from the start.
Specialization is all about putting an effective process around a solution for clients. Once the process has been ironed out, a system around those processes can be built to increase your profits and elevate you and your business.
Building custom content and marketing campaigns around your specialty will give you signals on if the niche is viable. It could be that it’s viable enough as another revenue stream into the business and nothing more.
Meaning that there is a ceiling on how far you can take it.
Then in other terms it could show you that it’s something that you need to dive all-in on or even stay away from. This can’t be known when you first start freelancing.
Here are some further resources that you'll want to check out that directly relate to the show.
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