This is a great question because I’m all about doubling down on what’s working.
Making word of mouth more predictable though is key here. You want to create opportunities that make word of mouth easy for those spreading the word.
Even though this was a question that came from my newsletter, I wanted to share it here, because I’m sure that word of mouth is your #1 lead generator.
I’m going to share with you 2 specific strategies to help you make your word of mouth more predictable.
Follow up sequence
When you are getting word of mouth, you are building your trust by proxy. That’s the warmest of leads because they are getting a personal recommendation from someone they already trust.
The next step for you is to get them sold by presenting your solution.
In order to access that trust by proxy, then once someone becomes a past client, put them into a queue for a follow-up sequence.
This can be super simple and not complicated at all.
- 30 days after offboarding
- 60 days after offboarding
- 90 days after offboarding
- 120 days after offboarding
Each time you send them an email you are sharing with them something else they could be doing with what you gave them. Share with them how much you enjoyed the project and ultimately asking for that referral.
“If you know anyone who may be interested in solving this problem like yourself, feel free to forward this email to them or introduce us and I can take it from there.”
They should also be in your evergreen newsletter sequence as well, so that’s plenty of touchpoints.
Create a memorable experience
Do something special to create a memorable moment that’s remarkable.
Remarkable is key here. You want to this is as simple as possible but something someone talks about.
Laura Elizabeth, a designer who was on Live In The Feast back in Season 1, shared that she would send her clients a gift card for Starbucks right from the start.
She did this with a note saying, “grab a coffee on me so that you can go ahead and put together the content for the website.”
Chris Bintliff, owner of Not Really Rocket Science, shared that once he has a sales call with a lead, he’s gathered up enough data on a lead to send them a link to a custom built landing page of resources.
Both of these are brilliant ideas.
Think about what you can do that is remarkable and creates a great experience for your customers.
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S08 E11 – SEO, Content Marketing, and Skyscraper Strategies with Alex Panagis
S06 E11 - Creating Results and Building Relationships Through Your Pricing with Mor Cohen