I was speaking at an online conference called Weaver’s Space Online Conference and asked this question during the Q & A portion of my talk.
I love Q & A more than any scripted presentation for a number of reasons, but the biggest reason is because I know that someone walked in with something specific they wanted from the talk and walked away with an answer.
I’ve had my share of big brands and corporations in my career and it’s definitely a different beast to tackle. It’s hard to break in the door if you don’t already have an in.
Unlike small businesses, corporations usually have an agenda and roadmap of projects they need done. They fill the gaps by seeking out vendors, then vetting those vendors and hiring.
Once those vendors are approved, they most likely will continue to go back to that well time and time again, so I get the appeal of that as a target client for a lot of people.
However that outreach is a hard nut to crack. You essentially have to be in the right place at the right time.
Increase your chances by finding those right people
On LinkedIn you’ll likely have the most success in finding the appropriate person who handles hiring.
What you want to do is follow that person, make that person aware of your presence by potentially commenting on their shares, sharing their content to your audience, and maybe even just providing some resources to that person.
It’s a long haul effort, but you want to keep in mind being a “friend” here.
Congratulate them on milestones. Maybe their work anniversary or some launch they were a part of. Maybe even a new product or campaign that brand put out.
Be a good person to the brand and contribute to their success.
Follow the brand
Look for opportunities out there where that brand may be posting other things that could be relevant to the needs they have that you can fill.
Look even for those tangential opportunities as well. By this I mean if your solution is design, and you see a release of something that’s broken from a design perspective because it renders funky on the iPad, reach out and suggest connecting them to someone who you know may be able to fix it if they don’t have someone in house to do it. Even though it’s very likely they do.
But the idea here is that you are continuously adding tons of value to them.
Create targeted content via ads
If you have a budget, then you may want to even target them with ads specific to them.
It’s scary how precise you can get an ad in front of someone now a days. And by doing that, you can passively continue to provide value, only this time, it’s a free resource to your website that they see that would be of interest to them.
Like I said, it’s much different beast and a much longer lead time too. I have friends in that space that it’s months even a year long process to court big brands. But they land big money and long-term deals. So I can see how the effort can pay off.
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S08 E11 – SEO, Content Marketing, and Skyscraper Strategies with Alex Panagis
S06 E11 - Creating Results and Building Relationships Through Your Pricing with Mor Cohen