Death, taxes and change in technology are the only guarantees in life. If you worry yourself over any of these 3 things, you’re wasting your time.
Finally it’s landed. The Gutepocalypse!
I say that in jest because this has been the biggest anticipated release since Star Wars Phantom Menace.
WordPress 5.0 is what I’m referencing here, and before you tune out because you aren’t in the WordPress space, I encourage you to stay tuned because this is not about that as much as it’s about technology and your clients.
When Apple released the iPhone back in 2007, most people with a Motorola Razor said “that is huge and what would I even do with that?”
When Amazon released the Echo in 2015 and I bought it, my wife said, “what’s the point of this thing? There’s no way I’m ever going to talk to this.” Now she’s using it all day and much more than I ever have.
In case you aren’t in the WordPress space, 5.0 is the release of Gutenberg. It’s the brand new default editor for WordPress, which has the whole place in an uproar. It’s been this way for a couple of years to be honest.
Some people hate it, some people love it - both have very valid reasons. When asked, I usually respond with indifference.
I truly am indifferent of an opinion to any change in technology, especially when it comes to my business, mainly because it’s nothing I have control over.
Whether or not I like the change that’s coming, it’s coming. So no use distracting myself with the drama surrounding it. It’s a matter of figuring out if the change in that technology still aligns with the need of my clients.
See I’ve always lived by the rule, business should drive the technology and not the other way around.
Does change affect business, sure, I’m not denying that at all. But I’m saying that when using technology for our clients, we ultimately have little to no say in the direction of that technology.
Companies have their own agenda and purpose. We have to serve our clients the best way we know how. We have to solve our clients’ problems.
Our clients come to us for our experience and expertise on how to solve their problems.
That’s what we should worry about most.
Not whether there’s a UI change.
Not whether there’s a leadership change.
These are all tools to solve a particular problem at the time.
I encourage you to look at technology as a tool in your tool belt. If that tool no longer serves it’s purpose in solving the problem the best way and there is a better one, time to move on.
If you resist any change for the sake of staying put, you aren’t serving anyone, your client or yourself in a good way.
Running your freelance business
More episodes in this topic:
What do you do when a crisis hits?
How to start building an email list as a freelancer?
How do you manage time wearing so many hats as a freelancer?
What software tools do you use for business? What is best?
How do you prevent, manage scope creep in your projects?
Do you schedule in time for exploring or reading articles online?
What is the best way to get income fast?
What happens if you can’t define a scope of work on a call?
What do I do first thing Monday morning?
How can I focus on my business when I’ve got a ton client work?
Do I have to be concerned with GDPR?
What are the tools and services that you use and would recommend to freelancers?
How do you have time for all that you do?
What podcasting gear do I use?
Does live chat bring you in business?
How do you followup with a lead after a proposal?
Did hiring a mentor really help you with starting up your business or your career?
What is my writing process
What is the easiest way to get a remote testimonial?
How do you determine a quality prospect?
How do you step away and actually take a vacation?
Are job boards reliable?
How to decrease the sales cycle or time to close?
How would you write a cold outreach email?
How to present different services that could potentially diminish your abilities in the minds of clients?
Should I bundle projects for clients or keep projects separate per client?
What product do you use for your business that you can’t live without?
What makes you stand out from other freelancers?
Do I drop this client?
How do I set a goal?
Do you meet leads and clients face-to-face?
How do I work “ON” my business and not “IN” my business?
What is the best structure for setting a goal?
How do you do a review of your week?
What do I say when a potential client says I’m too expensive?
What is activity based selling?
How to get more clients?
How to have a productive week?
Do you use a CRM for your business?
How do you choose the technology for your clients?
What is the structure of a weekly review?
What is the structure of a monthly review?
What are lead generation techniques to get me out of the feast and famine revenue cycle?
How do I know if I should buy a course?
What’s a polite way to tell existing clients you are raising your rates? And what is a reasonable percentage to go up?
How many email follow-ups should I send to a lead?
What do I do? I’m afraid to filter the tire kickers coming into my business because they are the only leads I have.
How to take the next step from contracting resource to solo business owner?
What do you think about Gutenberg? Schmutenberg!
How do I get better at sales?
How to overcome objections in sales?
How do I respond to an RFP?
How to respond to “I don’t need strategy, can you just do…”?
If you don’t have experience, how to you prove the quality without the education/experience?
How do you handle a client that has ghosted?
What do you ask during a sales call?
How to improve your sales process as a freelancer?
How to charge more as a freelancer?
How do you push past the imposter syndrome?
How do you segment your email list?
What to say when a client insists on adding something new?
What kind of content should I promote to potential clients?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach