This is a hard question to answer because in general terms, I don't know your client, and that is really what it will come down to.

Let me explain what I mean by that.

Build recurring revenue

I’m always a fan of anything that brings in recurring revenue.

If this is the first time you’ve listened to this podcast, just go ahead and look at the titles of the episodes of this and Live In The Feast and you’ll know I’m a fan of building recurring revenue.

So with that being said, I’ll always lean in that direction regardless of how the pricing is laid out. And if you want help in defining your recurring revenue opportunities, let’s have a chat.

Why put prices on your website for services?

When you put prices on your website, I encourage you to think why? When I did it, it was to filter out tire kickers. I found that I was getting more shoppers than buyers. I was ok with the drop in leads to the business if it meant that more qualified leads were getting through and becoming clients.

Pricing on my website sets the conversation around the lead’s potential budget and if they don’t match, then there’s no point in moving forward.

I am fully aware that you may be skeptical about putting pricing on your website because you don’t want to pigeon hole yourself into that price alone if a larger project comes along. I get that.

I am fully aware that you may worry about the drop in leads to your business by putting those prices on your website. I get that.

But what you don’t realize is that putting prices on your website isn’t the ceiling, it’s the floor of what you will do work for.

How to put prices on your website as a freelancer?

To circle back to the question, packages are fine if you are delivering on items that you know your leads understand to a “T”. Because most of the time, those packages are laid out on those pricing grids that list the features and the lead will select which one they want to go with.

However if the messaging isn’t right or your leads don’t understand the value in the features, you may turn them away even if they are ideal clients for you.

If you put one price on your website, then you’ll want to say on there exactly what they are getting for that price, but then if you want to do add-ons, make sure that you mention those as well.

Otherwise if you say you are doing website design for $1000 and then get into the sales conversation and you then say web development on top of the design is another $3000. You’ll immediately seem like you are a bait and switch artist and turn your lead away.

Pricing is fun to play around with and see what works. Play with it and see - give it 6 months one way and then 6 months another way. See the responses you get (or don’t get) and then that will tell you which way to go with your pricing on your website.

Bottom line though, how you present it is truly a matter of understanding your leads and clients.

You should give them options, but too many options and that causes confusions.

Figure out what your value metric is. That’s the one thing in your business that as you give more of it to your client, it costs you more.

The value metric is what should be the deciding factor in those options. It will determine your profitability and sustainability as a business.

If this was helpful, want more just like it custom to your business? Drop your name and email below and get this list hand delivered to you.

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Marketing for Freelancers

You always have to be marketing, especially when you are working on a client project. Here is where you’ll find the proven strategies and tips to marketing your freelance business in today’s market.
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More episodes in this topic:

10

Social Media Marketing, is it worth it to do?

11

What social media platforms to spend time on?

14

How to get clients when I have no portfolio?

35

How to get the messaging right to attract customers?

39

Have advice for soliciting podcasters to be a guest?

49

Should I focus on SEO or Paid Ads to gain new clients?

56

Do you get any leads from your content? And what traffic acquisition methods have worked best?

72

When creating a new freelance service what’s the best way to send cold emails?

75

What is my second most successful lead generation tactic?

76

Why is an email list important for a freelancer?

79

What is the best way to attract larger clients?

82

How do you market your business to local clients other than attending networking meetings?

89

How do I pitch some big companies in my niche?

90

Imagine I was going to bring you $100k in revenue

93

How does a freelance web designer build a client profile when preparing their marketing plans?

103

How do you price your services on your site?

110

How important is branding?

114

What are some useful tools that you use?

121

What makes a great case study?

122

How do you turn the things I do into benefits?

124

How do you decide what to start blogging with if you’ve never blogged before?

125

How often should I write a blog post?

131

Should I put pricing on my website?

138

How to overcome objections people have about you?

150

What is the best lead generation strategy?

151

What is your cold outreach strategy?

153

How would you get into the corporate business as an independent professional?

160

What is the difference between warm and cold outreach?

161

How to answer objections and get clients to say “yes”?

166

How to grow with word-of-mouth marketing?

175

How to ask?

203

All my work has been word of mouth, how do I find work on my own?

211

How do you handle a good fit for you that doesn’t really fit for your marketing message?

213

What do you say when a lead comes to you from a bad experience with another freelancer?

214

What to say when a potential client says you are too expensive?

215

How do I find the time to create content for my business and what do I write about?

217

Is this going to get me clients fast?

224

What is the #1 business trend for 2019?

227

How to sell on Twitter?

231

How do you make it simple for a lead to sign?

239

Why did I move my business from Drip to ConvertKit

240

Why ConvertKit?

243

How do you sell strategy?

244

11 Lessons on How to Find Clients

245

Finding Clients Lesson #1: Targeted Referrals

246

Finding Clients Lesson #2: Zero Line Item

247

Finding Clients Lesson #3: The Client Sandwich

248

Finding Clients Lesson #4: The Sneak Peek

249

Finding Clients Lesson #5: Buy a cup of coffee

250

Finding Clients Lesson #6: Get Yourself On A Podcast

251

Finding Clients Lesson #7: Your Up Level Skills

252

Finding Clients Lesson #8: Brag about your clients

253

Finding Clients Lesson #9: Are you priced right?

254

Finding Clients Lesson #10: Who do you hang with?

255

Finding Clients Lesson #11: Group Coaching for Leads

258

Is Instagram a better vehicle for visibility? Sales?

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