Case for putting pricing on your website
The thought with putting pricing on your website is so that you start to weed out the tire kickers.
This is simply to protect your time and profits.
See you have a minimum per project and the last thing you want to happen is for you to go through the entire sales conversation to get to the point of discussing budget and come to the conclusion that you are miles apart.
By putting your pricing up on your website, you eliminate that wasted time spent.
Case for not putting pricing on your website
The case for not putting a price on your website is often that you don’t want to pigeon hole yourself.
It’s really this fear of missing out that happens here where you think that if you put prices up there and a project comes along that is right for you and they see your prices. They won’t even bother.
Whether it’s your prices are lower than their budget and they feel that you may not have enough experience to do their project.
Or that you are way out of their league with their budget and can’t help.
What I do and why
I put prices on my website.
Now don’t get me wrong, I understand that putting your prices can be a scary thing to do. You feel like you are locking yourself in, or that you can’t change the prices during the midst of the conversations if they’ve already seen your prices on the web.
Well that’s wrong. There are plenty of times where during a sales conversation I have adjusted the price up or down to suit the need of the project.
You run your own business, remember?
I put my prices on my website because it frames the conversation from the start. If someone has a budget and whether I can fit or not into that budget, then I want them to know that.
I’m all about not wasting time. I try to answer any and all questions up front and as early on in the process as I can.
If you don’t want to put your prices on your site, I would encourage you to at least put something that opens the conversation and addresses about your pricing.
Stop having conversations with folks that want your service for free.
You can do so in a variety of ways:
- Explain the factors that go into your prices and how your process can affect it.
- Put a price range.
- It builds trust.
- Without prices, there’s a perception that they can’t afford it.
- Leverage testimonials in a way to frame your prices.
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach