Case for putting pricing on your website

The thought with putting pricing on your website is so that you start to weed out the tire kickers.

This is simply to protect your time and profits.

See you have a minimum per project and the last thing you want to happen is for you to go through the entire sales conversation to get to the point of discussing budget and come to the conclusion that you are miles apart.

By putting your pricing up on your website, you eliminate that wasted time spent.

Case for not putting pricing on your website

The case for not putting a price on your website is often that you don’t want to pigeon hole yourself.

It’s really this fear of missing out that happens here where you think that if you put prices up there and a project comes along that is right for you and they see your prices. They won’t even bother.

Whether it’s your prices are lower than their budget and they feel that you may not have enough experience to do their project.

Or that you are way out of their league with their budget and can’t help.

What I do and why

I put prices on my website.

Now don’t get me wrong, I understand that putting your prices can be a scary thing to do. You feel like you are locking yourself in, or that you can’t change the prices during the midst of the conversations if they’ve already seen your prices on the web.

Well that’s wrong. There are plenty of times where during a sales conversation I have adjusted the price up or down to suit the need of the project.

You run your own business, remember?

I put my prices on my website because it frames the conversation from the start. If someone has a budget and whether I can fit or not into that budget, then I want them to know that.

I’m all about not wasting time. I try to answer any and all questions up front and as early on in the process as I can.

If you don’t want to put your prices on your site, I would encourage you to at least put something that opens the conversation and addresses about your pricing.

Stop having conversations with folks that want your service for free.

You can do so in a variety of ways:

  • Explain the factors that go into your prices and how your process can affect it.
  • Put a price range.
  • It builds trust.
  • Without prices, there’s a perception that they can’t afford it.
  • Leverage testimonials in a way to frame your prices.

[optin-monster-shortcode id="bzuygihht1q3oswohwvi"]

Marketing for Freelancers

You always have to be marketing, especially when you are working on a client project. Here is where you’ll find the proven strategies and tips to marketing your freelance business in today’s market.
See all topics

More episodes in this topic:

10

Social Media Marketing, is it worth it to do?

11

What social media platforms to spend time on?

14

How to get clients when I have no portfolio?

35

How to get the messaging right to attract customers?

39

Have advice for soliciting podcasters to be a guest?

49

Should I focus on SEO or Paid Ads to gain new clients?

56

Do you get any leads from your content? And what traffic acquisition methods have worked best?

72

When creating a new freelance service what’s the best way to send cold emails?

75

What is my second most successful lead generation tactic?

76

Why is an email list important for a freelancer?

79

What is the best way to attract larger clients?

82

How do you market your business to local clients other than attending networking meetings?

89

How do I pitch some big companies in my niche?

90

Imagine I was going to bring you $100k in revenue

93

How does a freelance web designer build a client profile when preparing their marketing plans?

103

How do you price your services on your site?

110

How important is branding?

114

What are some useful tools that you use?

121

What makes a great case study?

122

How do you turn the things I do into benefits?

124

How do you decide what to start blogging with if you’ve never blogged before?

125

How often should I write a blog post?

131

Should I put pricing on my website?

138

How to overcome objections people have about you?

150

What is the best lead generation strategy?

151

What is your cold outreach strategy?

153

How would you get into the corporate business as an independent professional?

160

What is the difference between warm and cold outreach?

161

How to answer objections and get clients to say “yes”?

166

How to grow with word-of-mouth marketing?

175

How to ask?

203

All my work has been word of mouth, how do I find work on my own?

211

How do you handle a good fit for you that doesn’t really fit for your marketing message?

213

What do you say when a lead comes to you from a bad experience with another freelancer?

214

What to say when a potential client says you are too expensive?

215

How do I find the time to create content for my business and what do I write about?

217

Is this going to get me clients fast?

224

What is the #1 business trend for 2019?

227

How to sell on Twitter?

231

How do you make it simple for a lead to sign?

239

Why did I move my business from Drip to ConvertKit

240

Why ConvertKit?

243

How do you sell strategy?

244

11 Lessons on How to Find Clients

245

Finding Clients Lesson #1: Targeted Referrals

246

Finding Clients Lesson #2: Zero Line Item

247

Finding Clients Lesson #3: The Client Sandwich

248

Finding Clients Lesson #4: The Sneak Peek

249

Finding Clients Lesson #5: Buy a cup of coffee

250

Finding Clients Lesson #6: Get Yourself On A Podcast

251

Finding Clients Lesson #7: Your Up Level Skills

252

Finding Clients Lesson #8: Brag about your clients

253

Finding Clients Lesson #9: Are you priced right?

254

Finding Clients Lesson #10: Who do you hang with?

255

Finding Clients Lesson #11: Group Coaching for Leads

258

Is Instagram a better vehicle for visibility? Sales?

Related episodes from

Live in the Feast Podcast

Get Every Resource and Content Upgrade