If you want to keep your leads coming in on a consistent basis, SEO is the way to do that.
With paid ads, I’m speaking specifically about AdWords, FB, and Bing, once you shut that budget off, your traffic will dry up.
If you are starting out in your freelance business, you probably don’t have a daily budget to run ads. Focusing on answering your clients questions, and being able to convert those visitors into leads on your site would be the better use of your resources.
SEO isn’t an overnight thing though. It takes time, it takes optimizations, for Google to start pulling you up in the ranks.
On the other hand, if you want to run an event, unless you have a large following, paid ads would make sense to get in front of as many eyeballs as possible.
I talk about folks doing creative things with Facebook Ads which you may want to take a page from if you are looking to attract a certain type of person or company.
But if you’re looking to keep that pipeline of leads full, looking to establish yourself long term, then your best bet is to concentrate on SEO, answer your client’s questions in the public forum of your blog to attract those leads who are asking Google those same questions.
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
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Live in the Feast Podcast
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S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
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S01 E11 - Kai Davis helping freelancers get more clients with outreach