With video, social media, and other platforms popping up daily, it’s inevitable that you’ll be enticed to follow and jump all in on the new platform.

It’s important to remember that putting your content on rented land means that you need to play by their rules and those rules can change in an instant.

Case in point, I started this podcast on Anchor. Then around episode 30 or 35, I noticed that Anchor was injecting ads into the broadcast. Which I fully understand why, but it just didn’t feel right for the show from my perspective. And so I pulled the podcast onto my own website.

You’ll want to produce content elsewhere to get those eyeballs, but you’ll always want to produce content on your own site, in your own blog.

This can be overwhelming, but to give you a bit of a starting point, I want to share with you 5 types of articles to start with.

All these types of articles are tailored specifically to what someone is searching for.

All of these types of articles can work for any industry, business, or niche.

They are known as “The Big 5” and Marcus Sheridan in his book They Ask You Answer is the inspiration behind what this podcast is all about.

The first and maybe obvious one is

Problems

What are the problems, struggles, concerns or issues that people have.

Think about your buying habits and what you research. You’ll search for the negative reviews, the things that could go wrong, and even the bad things could result in you making this purchase.

Instead of shying away from these, embrace them. It builds trust and honesty with the reader and your potential customers.

Cost/Price

People obviously want to know what the cost is, how much are they going to have to spend on your services.

Most freelancers don’t put their price on their website. I do, but must don’t because they feel that they may be restricting themselves or painting themselves into a corner and limiting what the projects they take on.

Now this doesn’t mean to put an article up that has your prices in it, but it can mean that you can speak to what goes into the price.

Which factors affect the price.

Explaining the reasons behind the pricing models and who they suit best.

Even why a certain service costs more than another.

Versus/Comparison

We all do it, we search for comparisons. We read up on which TV is better. Mac vs PC. iPhone vs Samsung.

If you are running a marketing business your customers may be searching for things like SEO vs Pay-per-click or Email marketing vs Content Marketing trying to figure out which is better for their business.

By writing articles that compare your own services together with comparing products and service that aren’t will earn trust and position you with an unbiased perspective on the market.

Reviews

The fourth type of article are reviews.

These are pretty self-explanatory and you may not think to do this for services, but a way to position yourself in the market by giving reviews of other vendors in the space.

Best of

Finally “Best of” articles. These are fantastic for putting content out and ranking for the skills and tools that you use in your business.

They’ll help when potential clients search for things that they’ll want to use in their business. Which will then open the doors of opportunity for you to grab their attention and work down the road.

I encourage you to think about the things you do every single day and put together a list of titles of articles with these types in mind.

Don’t be afraid to mis them up either. You can certainly do an article on the Best Web Developers in Oceanside, NY and include things like cost and reviews in the article.

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Marketing for Freelancers

You always have to be marketing, especially when you are working on a client project. Here is where you’ll find the proven strategies and tips to marketing your freelance business in today’s market.
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10

Social Media Marketing, is it worth it to do?

11

What social media platforms to spend time on?

14

How to get clients when I have no portfolio?

35

How to get the messaging right to attract customers?

39

Have advice for soliciting podcasters to be a guest?

49

Should I focus on SEO or Paid Ads to gain new clients?

56

Do you get any leads from your content? And what traffic acquisition methods have worked best?

72

When creating a new freelance service what’s the best way to send cold emails?

75

What is my second most successful lead generation tactic?

76

Why is an email list important for a freelancer?

79

What is the best way to attract larger clients?

82

How do you market your business to local clients other than attending networking meetings?

89

How do I pitch some big companies in my niche?

90

Imagine I was going to bring you $100k in revenue

93

How does a freelance web designer build a client profile when preparing their marketing plans?

103

How do you price your services on your site?

110

How important is branding?

114

What are some useful tools that you use?

121

What makes a great case study?

122

How do you turn the things I do into benefits?

124

How do you decide what to start blogging with if you’ve never blogged before?

125

How often should I write a blog post?

131

Should I put pricing on my website?

138

How to overcome objections people have about you?

150

What is the best lead generation strategy?

151

What is your cold outreach strategy?

153

How would you get into the corporate business as an independent professional?

160

What is the difference between warm and cold outreach?

161

How to answer objections and get clients to say “yes”?

166

How to grow with word-of-mouth marketing?

175

How to ask?

203

All my work has been word of mouth, how do I find work on my own?

211

How do you handle a good fit for you that doesn’t really fit for your marketing message?

213

What do you say when a lead comes to you from a bad experience with another freelancer?

214

What to say when a potential client says you are too expensive?

215

How do I find the time to create content for my business and what do I write about?

217

Is this going to get me clients fast?

224

What is the #1 business trend for 2019?

227

How to sell on Twitter?

231

How do you make it simple for a lead to sign?

239

Why did I move my business from Drip to ConvertKit

240

Why ConvertKit?

243

How do you sell strategy?

244

11 Lessons on How to Find Clients

245

Finding Clients Lesson #1: Targeted Referrals

246

Finding Clients Lesson #2: Zero Line Item

247

Finding Clients Lesson #3: The Client Sandwich

248

Finding Clients Lesson #4: The Sneak Peek

249

Finding Clients Lesson #5: Buy a cup of coffee

250

Finding Clients Lesson #6: Get Yourself On A Podcast

251

Finding Clients Lesson #7: Your Up Level Skills

252

Finding Clients Lesson #8: Brag about your clients

253

Finding Clients Lesson #9: Are you priced right?

254

Finding Clients Lesson #10: Who do you hang with?

255

Finding Clients Lesson #11: Group Coaching for Leads

258

Is Instagram a better vehicle for visibility? Sales?

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