With video, social media, and other platforms popping up daily, it’s inevitable that you’ll be enticed to follow and jump all in on the new platform.
It’s important to remember that putting your content on rented land means that you need to play by their rules and those rules can change in an instant.
Case in point, I started this podcast on Anchor. Then around episode 30 or 35, I noticed that Anchor was injecting ads into the broadcast. Which I fully understand why, but it just didn’t feel right for the show from my perspective. And so I pulled the podcast onto my own website.
You’ll want to produce content elsewhere to get those eyeballs, but you’ll always want to produce content on your own site, in your own blog.
This can be overwhelming, but to give you a bit of a starting point, I want to share with you 5 types of articles to start with.
All these types of articles are tailored specifically to what someone is searching for.
All of these types of articles can work for any industry, business, or niche.
They are known as “The Big 5” and Marcus Sheridan in his book They Ask You Answer is the inspiration behind what this podcast is all about.
The first and maybe obvious one is
What are the problems, struggles, concerns or issues that people have.
Think about your buying habits and what you research. You’ll search for the negative reviews, the things that could go wrong, and even the bad things could result in you making this purchase.
Instead of shying away from these, embrace them. It builds trust and honesty with the reader and your potential customers.
People obviously want to know what the cost is, how much are they going to have to spend on your services.
Most freelancers don’t put their price on their website. I do, but must don’t because they feel that they may be restricting themselves or painting themselves into a corner and limiting what the projects they take on.
Now this doesn’t mean to put an article up that has your prices in it, but it can mean that you can speak to what goes into the price.
Which factors affect the price.
Explaining the reasons behind the pricing models and who they suit best.
Even why a certain service costs more than another.
We all do it, we search for comparisons. We read up on which TV is better. Mac vs PC. iPhone vs Samsung.
If you are running a marketing business your customers may be searching for things like SEO vs Pay-per-click or Email marketing vs Content Marketing trying to figure out which is better for their business.
By writing articles that compare your own services together with comparing products and service that aren’t will earn trust and position you with an unbiased perspective on the market.
The fourth type of article are reviews.
These are pretty self-explanatory and you may not think to do this for services, but a way to position yourself in the market by giving reviews of other vendors in the space.
Finally “Best of” articles. These are fantastic for putting content out and ranking for the skills and tools that you use in your business.
They’ll help when potential clients search for things that they’ll want to use in their business. Which will then open the doors of opportunity for you to grab their attention and work down the road.
I encourage you to think about the things you do every single day and put together a list of titles of articles with these types in mind.
Don’t be afraid to mis them up either. You can certainly do an article on the Best Web Developers in Oceanside, NY and include things like cost and reviews in the article.
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach