Today I’m going to share with you 3 tools that I’ve found extremely helpful, useful, and are making my life and business better.
These aren't your run of the mill tools that you hear everywhere (at least not yet - or at least I hadn't ;) )
Review of Bonjoro
The first is bonjoro.com. I’ll be honest, I’m not sure where I heard of this tool, but in using it, I’ve grown to love the company as well.
Full disclosure, I am an affiliate so if you want to check out Bonjoro and would like to buy me a beer, please click the link.
But to be perfectly honest, this app was a part of this list prior to me being an affiliate anyway.
Bonjoro is an app that you can tie into your own systems and send a personalized video to. So for example, when you get a new customer or even someone filing out your contact form, this app will ping you to record a video on your phone.
I’ve used this for a number of things and if you have attended one of my Live Q & As or newly signed up to my newsletter, you’ll have received one from me.
I’ve had conversations with folks and learned more about who they are and how I can help just by initiating the conversation with these videos.
The metrics are awesome! Seeing when someone opens your video, or clicks on the call-to-action is great, but getting replies is the best.
If you can compare email metrics to Bonjoro’s, Bonjoro’s knock email out of the park. Open rates around 70%, click through rates around 30%, you can’t come close to that with email.
It helps you in your onboarding and introducing folks to your business in a very personal way.
Plus, the folks there are awesome and super helpful with anything you need. And they take photos of themselves in bear suits, so what’s more fun than that?
Review of Undraw
The second tool I want to share with you is undraw.co.
If you are looking for illustrations to help brighten your content or social media, then check out undraw.co.
This isn’t just your average stock/illustrations website. They are continuously adding new illustrations every week around the types of images you need. Images like “clients”, “mindset”, “workout”, “analysis”, “mail sent” and close to 300 more.
The best part of this site is you can change the color scheme of them to match your brand.
That’s game changer right there!
With one click of the mouse, all the illustrations are now using your color scheme!
Review of Hey Meta
The final tool I want to mention is heymeta.com
Ever want to know how your website or new blog post will look inside a text or Slack or the various social media platforms?
Goto heymeta.com, put in your URL and hit enter.
It’ll show you how it’ll look, but if you don’t like the way it looks, you can change it on-the-fly.
When you do that, you’ll be able to type in your title, description and new image that you want to use and generate the meta tags right there to put into your website.
Simple, effective, and ensures that your new page will look good in the platform that you are sharing it.
- Looks for tools that make your life easier but solve one this at a time
- Keep in mind how your website will look and on point with your brand
- Connection with people in the real world will always be most effective than automated communication
- Do something that delights people
- Simple tools produce exceptional results
Marketing for Freelancers
More episodes in this topic:
Social Media Marketing, is it worth it to do?
What social media platforms to spend time on?
How to get clients when I have no portfolio?
How to get the messaging right to attract customers?
Have advice for soliciting podcasters to be a guest?
Should I focus on SEO or Paid Ads to gain new clients?
Do you get any leads from your content? And what traffic acquisition methods have worked best?
When creating a new freelance service what’s the best way to send cold emails?
What is my second most successful lead generation tactic?
Why is an email list important for a freelancer?
What is the best way to attract larger clients?
How do you market your business to local clients other than attending networking meetings?
How do I pitch some big companies in my niche?
Imagine I was going to bring you $100k in revenue
How does a freelance web designer build a client profile when preparing their marketing plans?
How do you price your services on your site?
How important is branding?
What are some useful tools that you use?
What makes a great case study?
How do you turn the things I do into benefits?
How do you decide what to start blogging with if you’ve never blogged before?
How often should I write a blog post?
Should I put pricing on my website?
How to overcome objections people have about you?
What is the best lead generation strategy?
What is your cold outreach strategy?
How would you get into the corporate business as an independent professional?
What is the difference between warm and cold outreach?
How to answer objections and get clients to say “yes”?
How to grow with word-of-mouth marketing?
How to ask?
All my work has been word of mouth, how do I find work on my own?
How do you handle a good fit for you that doesn’t really fit for your marketing message?
What do you say when a lead comes to you from a bad experience with another freelancer?
What to say when a potential client says you are too expensive?
How do I find the time to create content for my business and what do I write about?
Is this going to get me clients fast?
What is the #1 business trend for 2019?
How to sell on Twitter?
How do you make it simple for a lead to sign?
Why did I move my business from Drip to ConvertKit
How do you sell strategy?
11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S08 E11 – SEO, Content Marketing, and Skyscraper Strategies with Alex Panagis
S06 E11 - Creating Results and Building Relationships Through Your Pricing with Mor Cohen