Gwen asked this during the Feast Monthly Round Up Call. And I thought that considering I don’t consider myself a great writer, that you would get something out of this answer.
The Feast Monthly Round Up Call is an open forum call inside the Feast membership website that we have each and every month.
She has been reading my content for some time and thought that it must take quite a while for me to research, write, and then publish an article.
Since she knew that I don’t fancy myself a writer, that I must have some secret sauce to share.
Well, like I told Gwen, it does take some time, thought, and effort to publish something.
Let me share with you my process and how I go about writing my content, whether it’s a blog post, podcast notes, or something on Quora.
1. Valuable Content
It has to provide some value to someone, otherwise, it’s filler and that’s not the type of content I want out there.
I enjoy reading, listening to, or watching something that I can learn from and walk away with something that I can use or take action on.
So that’s what I try to write and speak to.
2. Who is the reader?
I have to know who I’m writing for. Down to the singular person sitting there reading those words.
You are listening to this episode because you are curious about writing in some form or fashion. (Well, if you are seeing this, then you are reading it). Maybe you are writing already and looking to pick up something.
Each and every piece of content I write I pretend like it’s just for that one person. I want to make sure that it resonates with them personally so they can walk away from it with the value they expected.
Speaking in generalities, at least for me, does not work as well. For anything I do it, I guess, since well all I talk about is helping you niche down, right? :)
3. What is the end result?
I start with the end in mind.
I try and figure out what I want that reader to come away with and work backward.
What is the outcome or the transformation that I want the reader to go through?
4. Is the content relatable?
Make it personal at some level, whether that's personal, professional, comical, dramatic. Whatever makes sense.
I enjoy sharing my own experiences in my content. You may have heard me say this before, “I’m just a guy from NY and if I can do it, so can you.”
When I am reading something and the person shares an experience that is similar to me, I don’t feel so “alone”. I feel better knowing that I’m not the only person out there with the same struggle, problem, question, story, or whatever it is that the content revolves around.
By sharing experiences, it makes a connection.
5. Is it compelling?
Try and make it entertaining.
At some level, all content needs to be entertaining. No one wants to read something that goes on like one of those huge car manuals.
6. Just sit and write
I find a time and place that’s comfortable and open up Ulysses and write.
Ulysses is my app of choice because I enjoy writing in Markdown, which is a markup language that essentially is plain text. For me it’s easy to just write and have all the formatting dealt with later.
7. Put the finishing touches on it and push publish
If I need to polish it up by doing the research, I do. Then I put the necessary links and other elements that are needed into the piece of content. Format it in the way that best fits the place it will live. And push publish.
That’s it. It’s simple, works for me, and I do it quite often if I don’t really consider myself a writer.
I’m constantly learning too, maybe that’s tip 8. I try to get better all the time and improve as I go. Hopefully, that comes across if you’ve read some of my content from a few years ago.
Thanks, Gwen for the question.
Running your freelance business
More episodes in this topic:
What do you do when a crisis hits?
How to start building an email list as a freelancer?
How do you manage time wearing so many hats as a freelancer?
What software tools do you use for business? What is best?
How do you prevent, manage scope creep in your projects?
Do you schedule in time for exploring or reading articles online?
What is the best way to get income fast?
What happens if you can’t define a scope of work on a call?
What do I do first thing Monday morning?
How can I focus on my business when I’ve got a ton client work?
Do I have to be concerned with GDPR?
What are the tools and services that you use and would recommend to freelancers?
How do you have time for all that you do?
What podcasting gear do I use?
Does live chat bring you in business?
How do you followup with a lead after a proposal?
Did hiring a mentor really help you with starting up your business or your career?
What is my writing process
What is the easiest way to get a remote testimonial?
How do you determine a quality prospect?
How do you step away and actually take a vacation?
Are job boards reliable?
How to decrease the sales cycle or time to close?
How would you write a cold outreach email?
How to present different services that could potentially diminish your abilities in the minds of clients?
Should I bundle projects for clients or keep projects separate per client?
What product do you use for your business that you can’t live without?
What makes you stand out from other freelancers?
Do I drop this client?
How do I set a goal?
Do you meet leads and clients face-to-face?
How do I work “ON” my business and not “IN” my business?
What is the best structure for setting a goal?
How do you do a review of your week?
What do I say when a potential client says I’m too expensive?
What is activity based selling?
How to get more clients?
How to have a productive week?
Do you use a CRM for your business?
How do you choose the technology for your clients?
What is the structure of a weekly review?
What is the structure of a monthly review?
What are lead generation techniques to get me out of the feast and famine revenue cycle?
How do I know if I should buy a course?
What’s a polite way to tell existing clients you are raising your rates? And what is a reasonable percentage to go up?
How many email follow-ups should I send to a lead?
What do I do? I’m afraid to filter the tire kickers coming into my business because they are the only leads I have.
How to take the next step from contracting resource to solo business owner?
What do you think about Gutenberg? Schmutenberg!
How do I get better at sales?
How to overcome objections in sales?
How do I respond to an RFP?
How to respond to “I don’t need strategy, can you just do…”?
If you don’t have experience, how to you prove the quality without the education/experience?
How do you handle a client that has ghosted?
What do you ask during a sales call?
How to improve your sales process as a freelancer?
How to charge more as a freelancer?
How do you push past the imposter syndrome?
How do you segment your email list?
What to say when a client insists on adding something new?
What kind of content should I promote to potential clients?
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