The appeal of working with larger clients is that it is social proof. Whether that’s a logo on your website, chatting with someone at an event, or talking with a potential client during a sales call. Having that brand in your portfolio gives credibility to your freelance business.
Today I'm going to share with you 2 strategies to land those clients.
Attracting the large clients is the same as attracting small clients.
Know the problem you are solving for them. This is even more the case for attracting larger clients.
A much more effective way to land larger clients is to seek them out rather than try and wait for them to come to you.
Larger clients are much more difficult to nab, well because they have layers and layers of people in the organization and getting in front of the right person can be much harder.
Most of the times with smaller clients, you are working with the founder or owner of the business.
Depending on what you do, you’ll need to find the appropriate person to get in front of.
- You can go to that organization on LinkedIn and find who that person is and see if you have any sort of connection to that person.
- Ariel Viera leveraged the power of Facebook to get in front of the "right" people with his content just as a bit of marketing, like TV commercials. He didn't ask for a sale, didn't promote, just pushed his content.
In this episode I share with you 4 points from my experience in working with larger brands that you'll want to keep in mind.
Marketing for Freelancers
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What is the best way to attract larger clients?
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Is this going to get me clients fast?
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11 Lessons on How to Find Clients
Finding Clients Lesson #1: Targeted Referrals
Finding Clients Lesson #2: Zero Line Item
Finding Clients Lesson #3: The Client Sandwich
Finding Clients Lesson #4: The Sneak Peek
Finding Clients Lesson #5: Buy a cup of coffee
Finding Clients Lesson #6: Get Yourself On A Podcast
Finding Clients Lesson #7: Your Up Level Skills
Finding Clients Lesson #8: Brag about your clients
Finding Clients Lesson #9: Are you priced right?
Finding Clients Lesson #10: Who do you hang with?
Finding Clients Lesson #11: Group Coaching for Leads
Is Instagram a better vehicle for visibility? Sales?
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S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach