BONUS: Ask Rezzz Extra where you learn 7 questions you need to ask for a great testimonial
The easiest way to get a testimonial is to do great work.
When you do great work and deliver, or over deliver, simply asking for a testimonial should be pretty easy to get.
But you have to ask.
When you ask for a testimonial you should do so not with the intention of having it up on your website, it should be with a focus around improving your business and the experience your customers have with you.
Even though a testimonial is about your business, it’s really about your client and how you helped them.
There will be emotional responses alongside facts. Specifically, if you’ve reached very specific and measurable goals.
By “emotional” I mean that you will hear what the client felt about their experiences with you. Not necessarily that there will be tears or utter jubilation.
If so, get that celebration on video!
Easiest way to get client testimonials
The easiest way to get testimonials is to just keep an eye out for them throughout the course of the project.
Watch out for those wins and thoughts of gratitude from your clients. Especially if you’ve reached a certain milestone.
Similarly, watch out for the voice of opportunities that tell you what you can be doing better.
These usually come by way of emails and you can pull them out as quick quotes that you can use in your marketing.
Those are the quickest ways.
questions to ask for a testimonial
If you are looking for a more formal testimonial, with specific questions to ask, maybe to get it on video or something, that’s something you’ll need to ask for.
I have a 2-step process for that.
First, either through email or a conversation, I express my gratitude in working with them since there are so many other choices out there.
Then I ask if they would hop on a call for about 15 minutes in the next week and all they have to do is just say “yes”.
If they say “yes”, then I send them an email with:
- A link to my calendar so they can pick a time that works best for them.
- What to expect on the call, making sure to highlight that I want to be respectful of their time and keep it to 15 mins.
- Whether I plan on recording it with video or just audio (which usually depends on how I feel they’ll be on camera).
- Questions to ask the client for the testimonial.
If you are following me on Instagram, head on over to my IGTV channel for the Ask Rezzz bonus where you can hear the list of questions I ask and why I specifically ask them.
RESULTS AND EXPECTATIONS
I’ve had great success with this process over the years and been able to learn so much about myself as a business and person.
If you go into it with an open mind and a slightly thick skin, you’ll come out of those 15-minutes a better, more impactful business for your clients.
Running your freelance business
More episodes in this topic:
What do you do when a crisis hits?
How to start building an email list as a freelancer?
How do you manage time wearing so many hats as a freelancer?
What software tools do you use for business? What is best?
How do you prevent, manage scope creep in your projects?
Do you schedule in time for exploring or reading articles online?
What is the best way to get income fast?
What happens if you can’t define a scope of work on a call?
What do I do first thing Monday morning?
How can I focus on my business when I’ve got a ton client work?
Do I have to be concerned with GDPR?
What are the tools and services that you use and would recommend to freelancers?
How do you have time for all that you do?
What podcasting gear do I use?
Does live chat bring you in business?
How do you followup with a lead after a proposal?
Did hiring a mentor really help you with starting up your business or your career?
What is my writing process
What is the easiest way to get a remote testimonial?
How do you determine a quality prospect?
How do you step away and actually take a vacation?
Are job boards reliable?
How to decrease the sales cycle or time to close?
How would you write a cold outreach email?
How to present different services that could potentially diminish your abilities in the minds of clients?
Should I bundle projects for clients or keep projects separate per client?
What product do you use for your business that you can’t live without?
What makes you stand out from other freelancers?
Do I drop this client?
How do I set a goal?
Do you meet leads and clients face-to-face?
How do I work “ON” my business and not “IN” my business?
What is the best structure for setting a goal?
How do you do a review of your week?
What do I say when a potential client says I’m too expensive?
What is activity based selling?
How to get more clients?
How to have a productive week?
Do you use a CRM for your business?
How do you choose the technology for your clients?
What is the structure of a weekly review?
What is the structure of a monthly review?
What are lead generation techniques to get me out of the feast and famine revenue cycle?
How do I know if I should buy a course?
What’s a polite way to tell existing clients you are raising your rates? And what is a reasonable percentage to go up?
How many email follow-ups should I send to a lead?
What do I do? I’m afraid to filter the tire kickers coming into my business because they are the only leads I have.
How to take the next step from contracting resource to solo business owner?
What do you think about Gutenberg? Schmutenberg!
How do I get better at sales?
How to overcome objections in sales?
How do I respond to an RFP?
How to respond to “I don’t need strategy, can you just do…”?
If you don’t have experience, how to you prove the quality without the education/experience?
How do you handle a client that has ghosted?
What do you ask during a sales call?
How to improve your sales process as a freelancer?
How to charge more as a freelancer?
How do you push past the imposter syndrome?
How do you segment your email list?
What to say when a client insists on adding something new?
What kind of content should I promote to potential clients?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach