BONUS: Ask Rezzz Extra where you learn 7 questions you need to ask for a great testimonial

The easiest way to get a testimonial is to do great work.

When you do great work and deliver, or over deliver, simply asking for a testimonial should be pretty easy to get.

But you have to ask.

When you ask for a testimonial you should do so not with the intention of having it up on your website, it should be with a focus around improving your business and the experience your customers have with you.

Even though a testimonial is about your business, it’s really about your client and how you helped them.

There will be emotional responses alongside facts. Specifically, if you’ve reached very specific and measurable goals.

By “emotional” I mean that you will hear what the client felt about their experiences with you. Not necessarily that there will be tears or utter jubilation.

If so, get that celebration on video!

Easiest way to get client testimonials

The easiest way to get testimonials is to just keep an eye out for them throughout the course of the project.

Watch out for those wins and thoughts of gratitude from your clients. Especially if you’ve reached a certain milestone.

Similarly, watch out for the voice of opportunities that tell you what you can be doing better.

These usually come by way of emails and you can pull them out as quick quotes that you can use in your marketing.

Those are the quickest ways.

questions to ask for a testimonial

If you are looking for a more formal testimonial, with specific questions to ask, maybe to get it on video or something, that’s something you’ll need to ask for.

I have a 2-step process for that.

First, either through email or a conversation, I express my gratitude in working with them since there are so many other choices out there.

Then I ask if they would hop on a call for about 15 minutes in the next week and all they have to do is just say “yes”.

If they say “yes”, then I send them an email with:

  1. A link to my calendar so they can pick a time that works best for them.
  2. What to expect on the call, making sure to highlight that I want to be respectful of their time and keep it to 15 mins.
  3. Whether I plan on recording it with video or just audio (which usually depends on how I feel they’ll be on camera).
  4. Questions to ask the client for the testimonial.

If you are following me on Instagram, head on over to my IGTV channel for the Ask Rezzz bonus where you can hear the list of questions I ask and why I specifically ask them.

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RESULTS AND EXPECTATIONS

I’ve had great success with this process over the years and been able to learn so much about myself as a business and person.

If you go into it with an open mind and a slightly thick skin, you’ll come out of those 15-minutes a better, more impactful business for your clients.

Running your freelance business

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