Whether you are creating a new freelance service or just starting out freelancing, remember that cold emails are the telemarketers of the inbox.
No one has any need, time, or desire to read an email that’s all about someone else’s product or service that they never heard of.
So when you do cold email, do it as a “you”-focused email and you’ll have a better chance of landing on that person’s radar.
By “you” focus, I mean that you want to make your emails about the other person, not about you, your business.
Kai Davis wrote an amazing article around this on and I’ll link that in the show notes. He shows you exactly how to write a You Focused email.
Here is the simple 4-step process I dive into for cold emailing for freelancers
- Compliment them
- Spend time researching for a quick win to provide them
- Provide them a resource to find out more about that quick win
- Share with them the benefit of your service
By going into cold emailing with the intention of educating and serving the recipient first, you’ll be way more successful in the end.
Marketing for Freelancers
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Finding Clients Lesson #4: The Sneak Peek
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Finding Clients Lesson #11: Group Coaching for Leads
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