Whether you are creating a new freelance service or just starting out freelancing, remember that cold emails are the telemarketers of the inbox.
No one has any need, time, or desire to read an email that’s all about someone else’s product or service that they never heard of.
So when you do cold email, do it as a “you”-focused email and you’ll have a better chance of landing on that person’s radar.
By “you” focus, I mean that you want to make your emails about the other person, not about you, your business.
Kai Davis wrote an amazing article around this on and I’ll link that in the show notes. He shows you exactly how to write a You Focused email.
Here is the simple 4-step process I dive into for cold emailing for freelancers
- Compliment them
- Spend time researching for a quick win to provide them
- Provide them a resource to find out more about that quick win
- Share with them the benefit of your service
By going into cold emailing with the intention of educating and serving the recipient first, you’ll be way more successful in the end.
Marketing for Freelancers
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11
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14
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35
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39
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49
Should I focus on SEO or Paid Ads to gain new clients?
56
Do you get any leads from your content? And what traffic acquisition methods have worked best?
72
When creating a new freelance service what’s the best way to send cold emails?
75
What is my second most successful lead generation tactic?
76
Why is an email list important for a freelancer?
79
What is the best way to attract larger clients?
82
How do you market your business to local clients other than attending networking meetings?
89
How do I pitch some big companies in my niche?
90
Imagine I was going to bring you $100k in revenue
93
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103
How do you price your services on your site?
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114
What are some useful tools that you use?
121
What makes a great case study?
122
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124
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150
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153
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160
What is the difference between warm and cold outreach?
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How to answer objections and get clients to say “yes”?
166
How to grow with word-of-mouth marketing?
175
How to ask?
203
All my work has been word of mouth, how do I find work on my own?
211
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213
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Why ConvertKit?
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11 Lessons on How to Find Clients
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Finding Clients Lesson #1: Targeted Referrals
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Finding Clients Lesson #2: Zero Line Item
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Finding Clients Lesson #3: The Client Sandwich
248
Finding Clients Lesson #4: The Sneak Peek
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Finding Clients Lesson #5: Buy a cup of coffee
250
Finding Clients Lesson #6: Get Yourself On A Podcast
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Finding Clients Lesson #7: Your Up Level Skills
252
Finding Clients Lesson #8: Brag about your clients
253
Finding Clients Lesson #9: Are you priced right?
254
Finding Clients Lesson #10: Who do you hang with?
255
Finding Clients Lesson #11: Group Coaching for Leads
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Is Instagram a better vehicle for visibility? Sales?
Related episodes from
Live in the Feast Podcast
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach
