This is part 1 in a 5-part series called Stop The Cycle where you’ll get an actionable item to take away with you at the end of the show to help your sales and marketing so that you are on the way to stop having the feast and famine killing your business.
Don't let the client work get in the way
When you are deep in project work, it’s so easy to let your marketing slide. We’ve done it, those client problems you’re solving mean money right now.
You need to have something in place at all times to have your marketing going.
It’s not today or tomorrow that will hurt when you are heads down on a project and not marketing your business. It’s next month or 3 months from now.
See when you don’t market yourself today or tomorrow or the day after that, you fall behind quickly. The fall you take is much further than if on the fourth day you do market yourself.
Consistency above all else matters.
It’s not just because of an algorithm, it’s human nature.
Don’t you see successful people doing the small things every single day. People like Chris Ducker, Ryan Carson, and others.
Not saying you need to create a daily post or podcast or highly produced video, I get it. But no doubt you are scrolling through your feed and find inspiration, value and useful posts that you can then go ahead and re-share to your audience.
That’s marketing, that’s creating awareness of you and that’s how you stay top of mind.
You have no idea where that next potential client will learn about you for the very first time. At least not yet anyway.
Consistently putting your name, your business out into the world will give your potential leads and clients an opportunity to find you.
Stop the Cycle
If this is something you are finding difficult, you aren’t alone. Which is why Curtis McHale and myself have built a workshop called Stop The Cycle.
During the workshop, Curtis and I pull back what we’ve done in our sales processes that have let us build 6 figure businesses without 60 hour work weeks.
If you haven’t already done so, head to Stop the Cycle to learn about the details of the workshop and all the resources for you and how you will stop the feast and famine from killing your freelance business.
Start a Freelance Business
More episodes in this topic:
What are the costs involved in becoming a freelancer?
Is the income from freelancing reliable?
What payment structure should I do?
How do you build a good freelancing profile in the field of web development considering the competition?
What are skills you can learn fast and have high freelancer value?
How to start freelancing?
Should you do free work to build a portfolio?
What is freelance?
How can I start freelancing without experience?
What does it take to be a freelancer?
Why did you start freelancing?
What is the very first step to work as a freelancer?
How do you set the boundary of work you do and work you don't do?
What are your client red flags?
What should you be able to create as a web developer before starting in your freelance career?
When starting out freelance, should I just be a generalist to get my feet wet, or should I go for that niche?
As a developer, should I throw my projects on Github or build a site from scratch to grab attention?
What can I use for social proof when starting as a freelancer?
How can I start freelancing as a web developer?
Should I use my name or create a business name when starting?
Should I call myself a “freelancer” (definitive answer)?
Why should you not be a freelancer?
How do you collect online payments as a freelancer
How much money do I need to make?
Why is hourly billing bad?
Why is hourly billing good?
What are the biggest mistakes a freelancer can make?
How to adapt and change to the WordPress climate?
How to budget as a freelancer?
What is your marketing plan?
What is your sales process?
What do you do to position yourself as an expert to leads?
How do you balance your time for sales and marketing?
How do you get high-quality clients?
Should I offer my services as a web designer/developer or specialize first?
What do you do again?
What is the best freelancing website?
What do you do for a follow-up sequence for leads?
How to attract clients with big budgets?
How not to be annoying in sales?
How do you convince someone to sign a contract?
What to say when a client is late on a payment?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach