This is part 2 in a 5-part series called Stop The Cycle where I ask you a question and you’ll get an actionable item to take away with you at the end of the show to help your sales and marketing so that you are on the way to stop having the feast and famine killing your business.
Always be selling
What if you could have your sales process running 24/7 scouring the web for opportunities?
Yesterday we talked about a simple share as being a part of your marketing and awareness to the world. That was about being out there when someone is looking for you.
The second part of that equation though is that you need to have a process in place for you to jump on opportunities when they happen.
This is a much more proactive approach.
Still, to this very day, I have my very own sales bot that scours Twitter for certain keywords and then pings me in my Slack when a tweet with that word comes up.
I don’t need to be on Twitter all day long, but when something interesting happens, an opportunity arises, I can jump into the conversation first.
When I first started my freelance business, I landed clients like Canon, PGA, and Adobe using this.
Then in 2016, I built a new service in my business in 5 months solely by using this method. That service is now 50% of my revenue.
By using Zapier, you can create your own sales bot to do just this.
Stop the Cycle
If this social media is a distraction for you and you find yourself using sales as an excuse to be on it you aren’t alone.
If you’ve always wanted to leverage automation, but don’t know where to start with it.
Curtis McHale and myself have built a workshop called Stop The Cycle.
During the workshop, Curtis and I pull back what we’ve done in our sales processes that have let us build 6 figure businesses without 60 hour work weeks.
If you haven’t already done so, head to Stop the Cycle to learn about the details of the workshop and all the resources for you and how you will stop the feast and famine from killing your freelance business.
Here are some further resources that you'll want to check out that directly relate to the show.
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