This is part 4 in a 5-part series called Stop The Cycle where I ask you a question and you’ll get an actionable item to take away with you at the end of the show to help your sales and marketing so that you are on the way to stop having the feast and famine killing your business.
Make the time, don’t wait to find it
What if you had the time to keep marketing while doing great work for your clients?
When I started my business, I sat on my couch every single Tuesday night doing lead generation tactics and then again every Thursday night filling up my queue to share relevant and valuable resources.
This is what I had to do in order to get this one-man show off the ground. Why Tuesday? Why Thursday? Because that’s what I chose to do.
If you aren’t going to market yourself, no one will. How I got referrals was because I was sharing colleagues content and resources. By doing that, I put myself on their radar which then started building the relationships I have today.
Don’t overwhelm yourself with what it means to do marketing. Simply carve out one hour in the next week dedicated to getting your name out there.
Don’t write or record something that you don’t publish.
Take action and do something that literally puts your name into the feed of someone else.
Over the years I’ve tried so many different time management strategies. Some worked, some didn’t. However, when it comes to being structured with your time and focus, Curtis McHale has been my Yoda.
“You can’t find time. You won’t find it in the couch cushions. You make the time for the things that are important.”
This is a phrase Curtis has said time and time again that I constantly remind myself with.
Stop the Cycle
Curtis will walk you through his process for time management in our workshop called Stop The Cycle.
During the workshop, Curtis and I pull back what we’ve done in our sales processes that have let us build 6 figure businesses without 60 hour work weeks.
If you haven’t already done so, head to Stop the Cycle to learn about the details of the workshop and all the resources for you and how you will stop the feast and famine from killing your freelance business.
Start a Freelance Business
More episodes in this topic:
What are the costs involved in becoming a freelancer?
Is the income from freelancing reliable?
What payment structure should I do?
How do you build a good freelancing profile in the field of web development considering the competition?
What are skills you can learn fast and have high freelancer value?
How to start freelancing?
Should you do free work to build a portfolio?
What is freelance?
How can I start freelancing without experience?
What does it take to be a freelancer?
Why did you start freelancing?
What is the very first step to work as a freelancer?
How do you set the boundary of work you do and work you don't do?
What are your client red flags?
What should you be able to create as a web developer before starting in your freelance career?
When starting out freelance, should I just be a generalist to get my feet wet, or should I go for that niche?
As a developer, should I throw my projects on Github or build a site from scratch to grab attention?
What can I use for social proof when starting as a freelancer?
How can I start freelancing as a web developer?
Should I use my name or create a business name when starting?
Should I call myself a “freelancer” (definitive answer)?
Why should you not be a freelancer?
How do you collect online payments as a freelancer
How much money do I need to make?
Why is hourly billing bad?
Why is hourly billing good?
What are the biggest mistakes a freelancer can make?
How to adapt and change to the WordPress climate?
How to budget as a freelancer?
What is your marketing plan?
What is your sales process?
What do you do to position yourself as an expert to leads?
How do you balance your time for sales and marketing?
How do you get high-quality clients?
Should I offer my services as a web designer/developer or specialize first?
What do you do again?
What is the best freelancing website?
What do you do for a follow-up sequence for leads?
How to attract clients with big budgets?
How not to be annoying in sales?
How do you convince someone to sign a contract?
What to say when a client is late on a payment?
Best of Season 3 - Get out of the comfort zone
Best of Season 3 - Building Relationships
S06 E12 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
S09 E11 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
S01 E11 - Kai Davis helping freelancers get more clients with outreach