How do you balance your time for sales and marketing?

This is part 4 in a 5-part series called Stop The Cycle where I ask you a question and you’ll get an actionable item to take away with you at the end of the show to help your sales and marketing so that you are on the way to stop having the feast and famine killing your business.

Make the time, don’t wait to find it

What if you had the time to keep marketing while doing great work for your clients?

When I started my business, I sat on my couch every single Tuesday night doing lead generation tactics and then again every Thursday night filling up my queue to share relevant and valuable resources.

This is what I had to do in order to get this one-man show off the ground. Why Tuesday? Why Thursday? Because that’s what I chose to do.

If you aren’t going to market yourself, no one will. How I got referrals was because I was sharing colleagues content and resources. By doing that, I put myself on their radar which then started building the relationships I have today.

Don’t overwhelm yourself with what it means to do marketing. Simply carve out one hour in the next week dedicated to getting your name out there.

Don’t write or record something that you don’t publish.

Take action and do something that literally puts your name into the feed of someone else.

Over the years I’ve tried so many different time management strategies. Some worked, some didn’t. However, when it comes to being structured with your time and focus, Curtis McHale has been my Yoda.

“You can’t find time. You won’t find it in the couch cushions. You make the time for the things that are important.”

This is a phrase Curtis has said time and time again that I constantly remind myself with.

Stop the Cycle

Curtis will walk you through his process for time management in our workshop called Stop The Cycle.

During the workshop, Curtis and I pull back what we’ve done in our sales processes that have let us build 6 figure businesses without 60 hour work weeks.

If you haven’t already done so, head to Stop the Cycle to learn about the details of the workshop and all the resources for you and how you will stop the feast and famine from killing your freelance business.

Related Content
Here are some further resources that you'll want to check out that directly relate to the show.

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