Identify Bad Leads So That They Don't Become Clients

Work with your ideal and best clients who respect and value you. Go from working with anyone needing a pair of hands to working with clients who respect you, value your experience and respect you as a partner.

Be More Profitable With Clients Who Respect You

Being known as the "WooCommerce Guy" and "ConvertKit Specialist" has been the way that my business has thrived.

Being known as a "web designer" or "web developer" is the fast track to being compared to everyone else out there in the market.

Your competitive advantage is being positioned and known for something. That commands respect and premium prices for your services.

  • Avoid Having A Your Income By One or Two Sources
  • Use The Right Platform To Attract Ideal Clients
  • Choose A Rate That Your Client Will Pay
  • Get Your Unique Value Proposition (fancy for How You Help Your Clients)
  • Write, Talk, and Share What Your Client Wants to Hear
  • Attend Industry Events and Meetups With Purpose and Land Clients
  • Avoid Bad Outreach Emails

The arrows represent points where specialization of my business happened. In 2012, I reduced my weekly hours by 15 and still gained revenue. In 2014, I fired clients to focus on one platform.

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⭐ What Others Say ⭐

I've gained confidence to say 'no' to bad customers. Our focus has improved a lot. Rather than working on everything at once, the coaching sessions helped breakdown and prioritize the work.

- Kate Gilbert,

I feel good about the space I'm in and how I've positioned myself in this industry. I feel confident in where it's at and I'm getting people referring me my best kind of client. When I first put up my site it was thin in terms of how well it was positioned. Now my site is working for me in attracting the exact client I'm looking for.

- Mike Harmer, Founder

What's Included

Laying the foundation for putting you and your business in the best position possible.

If you are a sub-contractor or working primarily with clients through Upwork, you can diversify and get your own clients.

If you are a sub-contractor where most of your clients are other agencies, you can attract and get your own clients.

If you have an hourly rate and looking to level up into project- and value-based pricing.

The Client Quad

8-min video and Worksheet

This exercise is to get you thinking and reflecting on your past so that your future can be shaped and put on a path to target those specific clients that you do want to be working with. The idea of recurring revenue or predictable income starts with identifying a specific type of client that you attract on a consistent basis.

Client Fundamentals

3 video lessons and worksheets

Start working with your ideal and best clients by knowing exactly who they are. This section is designed to take you from working with anyone needing a pair of hands to work with clients who respect you, value your experience, and respect you as a partner.
- Who Is Your Client
- What Problem Do They Need Solving
- Would They Pay

Attract Your Ideal Client to You

3 video lessons and worksheets

Charging what you're worth and your position in the market will attract your premium ideal clients.
- Do You Enjoy The Work
- Craft Your Unique Value Proposition
- Define Your Rate

Marketing to Your Ideal Client

6 video lessons and worksheets

Now that you have who your client is and the benefit they receive when working with you, marketing yourself becomes easy.
- How To Position Your Business With Blogging
- How To Attend Event To Land Clients
- How To Say "No"
- Being Organized Makes You Stand Out
- How To Get On Podcasts
- How To Guest Post On Other Blogs

Bonus Expert Chit Chats

2 Experts in Specialization

Chat with Brian Casel of and He started out as a freelance web designer and built several successful businesses, Restaurant Engine, Hotel Propeller and now Audience Ops. Chat with Kai Davis of and If there’s one guru in the outreach space, it’s Kai Davis.

Bonus: Build Your Sales Pipeline

2 Video Lessons and Intake Forms

Focusing on activities that you are doing today to affect future sales will allow you to predict if you’ll reach your numbers very early on.
– How to figure out how many prospects you need per week to reach your annual revenue goals
– Why focusing on activities to move deals forward today instead of past performance helps your business’ stability
– How to apply this to you recurring revenue services
- HTML and Gravity Form versions of Project Brief and Quick Contact Forms

Audio, Video, and Text

Learn your way

All lessons are in a format that best serves your learning style.
- 12 lessons in video, audio, and text formats
- 13 worksheets
- 5 Bonus videos also in video, audio, and text formats

30-Day Money Back Guarantee

If you don’t love the course in the first 30 days, let me know and I’ll give you a refund.

My goal is to make sure your business grows in a positive direction. If you give the course an honest effort by implementing the methods and systems in your business and you don’t get any growth, then I haven’t done my job and do not deserve to keep your money.

This is so important

Getting in front of your ideal clients is harder than it's ever been with over 57 million freelancers in the U.S. (as of 12/2019) and 33% of them being independent creative contractors. The number of freelancers in the US is continuously growing and is expected to exceed 64.6 million this 2020 and 90.1 million by 2028.

You don't want to be competing on price! That is exactly what I was doing in 2011.

Seek out where your best clients come from and being there front and center is the key to successfully landing your best clients.

You Stop Fighting Algorithms

No more fighting with job board algorithms and tweaking profiles for hours on end to compete with others in a race to the bottom.

You Are Referable

When someone can hear a key attribute of your ideal client, it makes you instantly referable. The more outstanding, predictable and consistent your client experiences are, the more referrals you'll generate.

Producing High-Quality Results

Having in-depth knowledge and understanding on solving the problems your best clients have shows a track record of success to prospective clients.

Be The "Go-To" Person For Your Clients

When you are specialized, you are instantly referrable. You can stand out from a sea of others when anyone mentions what you do and how you help.

Start Changing Your Business Today

You get instant access to every part of the course at once. All videos, worksheets, and files ready for your binge.

I'm Jason Resnick and this for you

I’ve been running my own development business since 2010. Listening to the types of clients I wanted more of and focused on the solution they wanted, that is when I realized my goals of running my own business were in reach. 

#1 goal for starting my own business was being able to spend more time with family.

I created this so that developers and designers can learn and thrive from a foundation I wish that I had and that's working in today's market.

Frequently Asked Questions

Many have asked the questions that you could be thinking about. If your question is not here, please reach out and ask, I'm here to help.

Whether you have 0 or 1000 clients, (btw I have and only need 7) you will get something from this. The lessons and bonuses within the course will be for anyone looking to build a sustainable and profitable business. Whether it’s Day 1 or Day 1000, doesn’t matter. The ideas and methods will work for you.

Key difference is the approach I take in all Feast courses vs every webinar/course on the topic I’ve bought. Feast takes a very different approach. I don’t dump you a bunch of videos or PDFs. I don’t leave you hanging high and dry after I hand you the templates to use in your business. I help you and make sure that you slide them into your processes. I guide you every step of the way. Yes, me, myself, and I. I don’t pass you off to someone else.

Then I give you the next step and help you keep iterating on your business. It produces momentum, gives you small quick wins, and gets you motivated. All of which gives you confidence and increases your chances of reaching your goal. I know this first hand because my goal was to 10x my monthly revenue in one year. By putting this in place, I was able to achieve that goal in 6 months.

At the end of the day, that’s a question you have to answer. If you can’t put groceries in your fridge, then I don’t want you to buy the course. However, I can tell you that the lessons in the course are exactly what I used that made me 6-figures year-after-year since 2014.

I’ve built my business with what you will learn. This is an investment. Instead of thinking how much ANY item costs, ask yourself how much does it cost in relation to how much it makes you.

No. You have it all immediately. Plenty of material for you to look at on Day 1.

Absolutely not! It’s for developers, designers, marketers, writers and anyone looking to build a business designed around the life they want to live.

Many of the examples and references may be geared towards developers and designers.

The bottom line, though, there is no coding involved 😉

Of course! I’ve partnered with Samcart and Stripe to handle billing and provide a secure socket layer, 256-bit encryption. Basically, if you aren't a 🤓... you're good! 

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