Today’s co-host is Matt Giovanisci. Matt is a serial entrepreneur and the founder of Money Lab, a website where he writes, podcasts, and chronicles epic experiments about making money online.
Matt is a proud generalist. Over the course of his career, he has worked with clients, created online courses and products, and built multiple businesses. He’s also a musician.
As a kid, he started out as a pool boy. He taught himself how to build websites and created Swim University, which is still his main business today.
One of the recurring themes in Matt’s story is his desire to constantly learn and try new things. This has created lots of twists and turns in his career, but he’s figured out how to make it work for him.
One of the things he does particularly well is documentation. He knows how to show his work, as Seth Godin likes to say, and writes in-depth articles about everything he tries.
In today’s episode, we talk about how to run experiments in your business without losing focus, how to get around the roadblocks holding you back, and why you should build a team, even if you like doing everything yourself.
[Tweet "'If someone tells me I can't, I will. If someone tells me it's impossible, I will do whatever it takes to make it possible.' @MattGiovanisci"]
- Transitioning your focus from one aspect of your business to another comes from your desire to learn and grow. Having a generalist perspective can make this process easier.
- If you continue to do everything yourself, you're wasting time that could be spent growing your company. Hiring someone is a great way to force yourself to focus on the things only you can do.
- Take new projects one step at a time. If you think you need something, investigate it. Create a hypothesis, try it out, and let that inform your decisions.
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Season 8: Building Your Business
More episodes in this season:
S08 E01 - Socializing for Introverts and Organizing Events with Emily Leach
S08 E02 - Experimenting, Getting Unstuck, and Why You Should Build a Team (Even If You Don’t Want To) with Matt Giovanisci
S08 E03 - Day Rates, Attracting the Right Clients, and Building a Business Around Your Life with Sarah Masci
S08 E04 - Confidence, Solving Problems, and Playing the Long Game with Mark Asquith
S08 E05 - Affiliate Marketing and Humanizing Relationships with Miles Beckler
S08 E06 - Trusting Your Instincts and Launching Products with Ken Westgaard
S08 E07 - Streamlining Your Business and Trusting the Journey with Erin Flynn
S08 E08 - Teaching Online and Embracing Opportunities with Reuven M. Lerner
S08 E09 - Bringing Service-Based Businesses Online and Dealing With Change with Gina Horkey
S08 E10 — Putting in the Work and Communicating Your Value with Kim Doyal
S08 E11 – SEO, Content Marketing, and Skyscraper Strategies with Alex Panagis