S08 E02 - Experimenting, Getting Unstuck, and Why You Should Build a Team (Even If You Don’t Want To) with Matt Giovanisci

Today’s co-host is Matt Giovanisci. Matt is a serial entrepreneur and the founder of Money Lab, a website where he writes, podcasts, and chronicles epic experiments about making money online.

Matt is a proud generalist. Over the course of his career, he has worked with clients, created online courses and products, and built multiple businesses. He’s also a musician.

As a kid, he started out as a pool boy. He taught himself how to build websites and created Swim University, which is still his main business today.

One of the recurring themes in Matt’s story is his desire to constantly learn and try new things. This has created lots of twists and turns in his career, but he’s figured out how to make it work for him.

One of the things he does particularly well is documentation. He knows how to show his work, as Seth Godin likes to say, and writes in-depth articles about everything he tries.

In today’s episode, we talk about how to run experiments in your business without losing focus, how to get around the roadblocks holding you back, and why you should build a team, even if you like doing everything yourself.

[Tweet "'If someone tells me I can't, I will. If someone tells me it's impossible, I will do whatever it takes to make it possible.' @MattGiovanisci"]

Main takeaways

• Transitioning your focus from one aspect of your business to another comes from your desire to learn and grow. Having a generalist perspective can make this process easier.
• If you continue to do everything yourself, you're wasting time that could be spent growing your company. Hiring someone is a great way to force yourself to focus on the things only you can do.
• Take new projects one step at a time. If you think you need something, investigate it. Create a hypothesis, try it out, and let that inform your decisions.

Links and important mentions

• Money Lab
• Money Lab Podcast
• Matt’s Career Timeline
• Swim University
• Matt on Twitter

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