Today’s guest is Mike Kelly. Mike is the co-founder (with his wife, Erin) of MemberVault, a digital home for your best free content, paid offers, memberships, and one-to-one services.
Mike is a builder. From a young age, he loved building with wood, Lego, and whatever else he could get his hands on. This passion for creating led him to become an independent developer and host of a (since discontinued) podcast, “The Grumpy Developer.”
The idea for MemberVault stemmed from his wife’s dissatisfaction with the online course tools that were available. Being boxed into the traditional companies and plugins, Mike thought that he could create something better for his wife’s needs.
Three years later, Mike and Erin are still working together on MemberVault, adding new users and features all the time.
Today, MemberVault houses content for their users, giving them tools to convert followers to paying customers without being pushy, impersonal, or formulaic.
[click_to_tweet tweet="It's all about getting the eyeballs in, getting them engaged. The more they engage, the more trust they build. The more trust they build, the more willing they are to buy from you." quote="It's all about getting the eyeballs in, getting them engaged. The more they engage, the more trust they build. The more trust they build, the more willing they are to buy from you." theme="style3"]
In this episode Mike talks about:
- How to engage your customers and learn more about who they are and how to get them to the next step to work with you
- Figuring out your business’s KPIs and why more leads isn’t always the best solution
- What’s wrong with the traditional sales funnel system
- Working with your spouse and striking a good balance between work and home life
- People, if given the option, would rather view all your content, look at your products in depth, and choose which ones to buy instead of being lead step-by-step and put in a “waiting period” before being able to move ahead with the purchase.
- Figuring out incentives, rewards, and analyzing your own way of doing things is crucial in getting people to convert.
- Sales funnels have become impersonal, formulaic, cold, and pushy. However, building relationships with customers is far more important.
- Working with your spouse can be difficult if you don’t have separate ownership areas. Split your responsibilities and let each person own their sector and be the final call on that subject.
Season 5: Selling Your Service
More episodes in this season:
S05 E01 - How to elevate and position your business with Rob and Kennedy from ResponseSuite
S05 E02 - How to Delight and Engage Your Users with Mike Kelly
S05 E03 - How to Overcome Your Fears and Become an Audio Influencer with Mark Asquith
S05 E04 - Screening Your Clients and Scaling Your Business with Jared Gold
S05 E05 - Simplification, Experimentation, and Connecting With Your Customers with James Rose
S05 E06 - How to get out of presentation mode, master client communication, and price on value with Blair Enns
S05 E07 - Niching Down, Podcasting, and Shaping your Career with Matt Johnson
S05 E08 - Self-Promotion, Social Media, and Content Marketing with Ilise Benun
S05 E09 - How To Use Marketing Funnels, Discovery Calls and Automations to Get More Sales with Mike Killen
S05 E10 - SEO, Networking, and Niching Down with Josh Garofalo
S05 E11 - Overcoming Fear, Saying No With Confidence, and Finding your Ideal Client with Adam Pierno