Today's guests (yes, two guests!) are Rob and Kennedy from ResponseSuite, a survey app with built-in marketing features designed to get more of your customers buying more of your products, more often.
Special offer: Get a 14-day free trial and a one-on-one coaching call with Rob and Kennedy by vising responsesuitedeal.com/feast.
By the way, this link above is an affiliate link, which means that I earn a commission if you do end up purchasing this product. It’s at no extra cost to you, and please if you have any questions related to this product, please let me know and I’d be happy to answer them for you.
As you'll hear in this episode, Rob and Kennedy are entertainers who happened to become entrepreneurs. Rob is a master at psychology, body language, and reading people, which resulted in a comedy show where he reads people's minds. Kennedy comes from a background in magic and hypnosis. Together, they co-founded ResponseSuite and found a way to leverage their unique skill set in the business world.
One thing's for sure — Rob and Kennedy are passionate about surveys! And that passion came directly from scratching their own itch, as the saying goes.
After years of CSV files, spreadsheets, and separate email lists, Rob and Kennedy decided it was time to find a better solution for segmenting customers, and getting the information they needed. But they weren't happy with what was on the market at the time, so (as is the case for most entrepreneurial types) they decided to build their own, and ResponseSuite was born.
While their software is designed to help entrepreneurs, it also serves another purpose: it provides a revenue stream that allows them to continue doing what they love: performing.
[click_to_tweet tweet="It’s so important to qualify leads up front, because all that time we’re spending doing in-between work that is not generating new work or fulfilling existing work, is kind of a waste of time." quote="It’s so important to qualify leads up front, because all that time we’re spending doing in-between work that is not generating new work or fulfilling existing work, is kind of a waste of time." theme="style3"]
In this episode Rob and Kennedy talk about:
- How their background prepared them to build ResponseSuite and what they learned along the way.
- How the brain works and how to hack it with surveys.
- How their app saves times, gathers more data, and automates important aspects of marketing.
- Listening to your customers and using that to innovate and iterate on your product.
- Surveys are a great way to gather the right kind of data from your customers or target audience.
- Having prospects fill out a survey puts their minds into an engaged mode, making them far more likely to purchase or interact with a call-to-action at the end.
- The information gleaned from a survey allows product owners to do "mass personalization," which goes a long way in today's market.
Important Mentions in this Episode
Season 5: Selling Your Service
More episodes in this season:
S05 E01 - How to elevate and position your business with Rob and Kennedy from ResponseSuite
S05 E02 - How to Delight and Engage Your Users with Mike Kelly
S05 E03 - How to Overcome Your Fears and Become an Audio Influencer with Mark Asquith
S05 E04 - Screening Your Clients and Scaling Your Business with Jared Gold
S05 E05 - Simplification, Experimentation, and Connecting With Your Customers with James Rose
S05 E06 - How to get out of presentation mode, master client communication, and price on value with Blair Enns
S05 E07 - Niching Down, Podcasting, and Shaping your Career with Matt Johnson
S05 E08 - Self-Promotion, Social Media, and Content Marketing with Ilise Benun
S05 E09 - How To Use Marketing Funnels, Discovery Calls and Automations to Get More Sales with Mike Killen
S05 E10 - SEO, Networking, and Niching Down with Josh Garofalo
S05 E11 - Overcoming Fear, Saying No With Confidence, and Finding your Ideal Client with Adam Pierno