Today's guest is Josh Doody. Josh is a salary negotiation coach. He's the author of Fearless Salary Negotiation and helps his clients earn what they're worth with the strategies and tactics he's created and refined as both an employee and entrepreneur.
Josh started out as an engineer before finding his way to a project management role at a small software company. Part of his job was to help businesses implement performance management software, which directly exposed him to the inner workings of how many companies modeled compensation and paid their employees.
Josh used that experience and knowledge to significantly increase his own salary multiple times. After helping friends and family achieve the same success, Josh decided to write a book and share these tactics with the wider world. That would eventually become the Fearless Salary Negotiation book and course.
Josh found that his experience and expertise were well suited for software developers, so he niched down and began focusing exclusively on coaching and salary negotiation for software developers.
Through lots of experimentation and listening to client feedback, Josh has been able to continually refine and iterate on his content, which improves his organic visibility.
Josh is currently working on growing his business. He spends much of his time experimenting with his content and products and working with his coaching clients.
[click_to_tweet tweet="I give so much away for free. It turns out that generates a lot of traffic and interest." quote="I give so much away for free. It turns out that generates a lot of traffic and interest." theme="style3"]
In this episode Josh talks about:
- How to use your clients' language in your own content.
- The importance of connecting your offering directly to your customers' ROI.
- Creating content that can stand the test of time and provide ongoing success.
Main Takeaways
- Listening to your customers and their feedback is critical to niching down and better positioning.
- Giving away high quality content is a great way to build your brand and solidify your credibility in a specific niche.
- Create the content that your audience asks you for.
Important Mentions in this Episode
Season 4: Niching Down
More episodes in this season:
S04 E01 - Josh Doody on Why, When, and How to Niche Your Business
S04 E02 - Sara Dunn on Overcoming the Fear of Specialization
S04 E03 - Chris Bintliff on Filling Gaps in a Niche and Building Marketing Engines That Work
S04 E04 - Matt Medeiros on Community and Finding Niches in Unlikely Places
S04 E05 - John Locke on Pivoting Your Niche and How To Validate A Market For Your Services
S04 E06 - Elliot Murphy on Abundance Mindset and Providing Value to Your Clients
S04 E07 - Troy Dean on How To Focus Your Marketing and Speak Your Client's Language
S04 E08 - Lianna Patch on Making an Impact by Injecting Humor Into Your Copy
S04 E09 - Joe Workman on Finding Your People and Creating What They Need
S04 E10 - Andrew Askins on Burnout, Pivoting, and Creating a Company People Want to Work For
