Today's guest is Troy Dean. Troy is a podcaster, speaker, father, and the founder of WP Elevation. Through WP Elevation, Troy helps WordPress consultants build and scale their businesses.
A self-proclaimed "horrible passenger," Troy started his own business because he wanted to be in control of his financial future, though the actual events leading to WP Elevation were a bit erratic.
After wandering a bit aimlessly in his 20s, Troy stumbled into voice-over work and built a website to promote himself. People liked the site and started asking him to build one for them, thus beginning his entrepreneurial journey.
One of Troy's strengths as a business owner is getting to the heart of what his clients truly need. Over the years he's developed a framework designed to elicit that information and better understand what's most important.
Troy now trains other WordPress developers and designers on how to build their business by niching down and getting really good at client communication through his mastermind group and training courses.
Troy is currently working on expanding his audience to other freelancers without abandoning his core audience of WordPress developers, while also putting a big emphasis on live events and testing his training.
[click_to_tweet tweet="Having the ability to generate your own income is one of the most powerful and empowering things that you can do for yourself, your family, and your future." quote="Having the ability to generate your own income is one of the most powerful and empowering things that you can do for yourself, your family, and your future." theme="style3"]
In this episode Troy talks about:
- The delicate balance between being creative, delivering for clients, and managing the relationship.
- Asking clients questions and going deep and wide on the responses.
- Creating your value proposition, being bold, and having a unique stance in the market.
- One of the best value adds you can deliver for clients is to help them better understand what they need, which may not be the same as what they think they want.
- Learning to speak your client's language is an essential way to let them know you are truly listening and have their best interests in mind.
- If you don't niche down and find a market on which to focus, you end up constantly taking broad strokes and trying to please everyone all the time, which never works out well.
Important Mentions in this Episode
Season 4: Niching Down
More episodes in this season:
S04 E01 - Josh Doody on Why, When, and How to Niche Your Business
S04 E02 - Sara Dunn on Overcoming the Fear of Specialization
S04 E03 - Chris Bintliff on Filling Gaps in a Niche and Building Marketing Engines That Work
S04 E04 - Matt Medeiros on Community and Finding Niches in Unlikely Places
S04 E05 - John Locke on Pivoting Your Niche and How To Validate A Market For Your Services
S04 E06 - Elliot Murphy on Abundance Mindset and Providing Value to Your Clients
S04 E07 - Troy Dean on How To Focus Your Marketing and Speak Your Client's Language
S04 E08 - Lianna Patch on Making an Impact by Injecting Humor Into Your Copy
S04 E09 - Joe Workman on Finding Your People and Creating What They Need
S04 E10 - Andrew Askins on Burnout, Pivoting, and Creating a Company People Want to Work For